Indiana University Purdue University Indianpolis - IUPUI
Location: Richmond, Indiana,
Internal Number: 297595
Indiana University East, a regional campus of Indiana University, offers residents of eastern Indiana, western Ohio, and beyond a broad range of bachelor's degrees and selected master's degrees and certificates through its traditional main campus in Richmond, off-campus sites, and online program options. Learn more about IU East .
Indiana University East values a diversity of backgrounds, experiences, and intellectual perspectives among its faculty, staff, and students. The campus is dedicated to being a strong partner in enhancing the educational, cultural, and economic development of the region it serves through community and civic engagement.
The Office of Admissions is responsible for marketing the University in an effort to recruit prospective students by providing information and materials about the University and admissions policies, procedures, application process, academic programs and support services to prospective students, parents and counselors. Overall, the Office of Admissions is responsible for setting and meeting all undergraduate new student enrollment goals as a critical part of the total enrollment of the University.
Working under the general direction of the Executive Director, the primary responsibility of the Admissions Counselor is to meet enrollment goals within the assigned geographical area. This will be accomplished by marketing the University's academic programs to students from high schools, technical schools, adult education or career service programs and other colleges and universities through presentations, campus visits, phone, e-mail, text and social media communications. The Admissions Counselor will also participate in recruitment activities on campus including but not limited to: personal interviews and tours, Open Houses, Admitted Student Days, and New Student Orientation, and may represent the University at various other campus and community functions as assigned. Evening and weekend hours and frequent travel in and out of state are required.
Recruit to university programs by effectively managing geographic territories including assisting in development and maintenance of recruiting and marketing materials; scheduling and performing recruitment presentations at schools, college fairs or other appropriate locations and events; and conducting informational meetings and interviews.
Collect, analyze, and interpret historical territory specific data to determine funnel trends.
Formulate goals based on historical trends and high school graduation projections for targeted groups.
Develop and implement an individualized recruitment plan with appropriate objectives and strategies to reach set goals to include budgetary needs as required.
Formulate and implement a comprehensive travel plan that includes college fairs, high school private visits and special programs as required.
Respond promptly to student and parent inquiries and connect prospective students and parents with other college resources, including faculty, campus life, athletics, bursar, financial aid, registrar.
Maintain a detailed knowledge of degree programs, including requirements, curriculum, policies and procedures, student and faculty accomplishments and general knowledge about IU and IU East.
Determine individual student admissibility and conducts honest conversations with students regarding enrollment possibilities by evaluating the applicant credential file, standardized test scores, transcripts and letters of recommendations. Creates a file of most-desired prospective students based on evaluation of student files, observations during school visits, and recommendations from alumni, school officials, and other interested parties. Devises and implements a plan to increase the likelihood those prospects will enroll at IU East. Advise denied applicants about the transferability of courses and other issues having to do with the transition to the University.
Help coordinate recruitment activities such as: VIP Days, Admitted Student Day, High School Guidance Counselor Breakfast, New Student Orientation as well as participate in other campus events as needed (workshops, commencement, awards programs).
On campus private visits and tours
Conduct counseling interviews with admitted students and family members who visit campus in order to assess college performance.
Integrates services for special populations into programs in the department (returning adults, high school students, etc.).
Tailor private visit to meet individual needs for all visitors (Sit in on class, meet with coach, visit Financial Aid, etc.).
Serve as University Ambassador for special programs sponsored by the Chancellor's Office, Academic Affairs, Advancement, Student Affairs, University and Community Relations, Business Affairs, Athletics and other areas as requested. Perform other duties as assigned by the Director of Admissions.
Maintains, implements and oversees a holistic recruitment yield tactical plan for recruitment.
Develops, implements, and administers plans, programs, and events for general and targeted student recruitment in support of organizational goals.
Integrates a diverse and strategic communications strategy in collaboration with other departments, geared toward specific student declared academic major, career interests, and geographic factors.
Identifies and develops partnerships for outreach to prospective students and influencers.
Interprets academic policies and exercises authority and independent judgment.
Plans, implements, and evaluates programs and processes and determines the effectiveness of markets and strategies. Exercises independent judgment and uses census data and modeling tools to identify effective marketing plans and strategies to address specific populations.
Serves in a collaborative role with internal and external stakeholders to identify targets of opportunity to attract and enroll under-represented populations. Participates in the assessment and evaluation of various models.
May attend meetings or serve on committees with the admissions stakeholders, including all staff meetings, recruitment, and outreach team meetings, customer service lead meetings, and undergraduate recruitment council meetings; may provide guidance to other admissions counselors.
2 years of experience in admissions, higher education, marketing, or a related field.
Combinations of related education and experience may be considered.
Proficient communication skills.
Maintains a high degree of professionalism.
Demonstrated time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic environment.
Seeks to acquire knowledge in area of specialty.
Highly thorough and dependable.
Demonstrates a high level of accuracy, even under pressure.
Possesses excellent presentation skills.
Demonstrates excellent judgment, tact, and diplomacy.
Highly developed customer relations skills.
Commitment to working with people of diverse backgrounds.
Ability to interpret federal, state, and institutional rules and regulations and required procedures associated with compliance required.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.
About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.