The Director of NIL Strategy & Player Brand Development is a role dedicated to maximizing Name, Image, and Likeness (NIL) opportunities for UNC Football student-athletes. This role will be the primary strategist, advisor, and advocate for players looking to leverage their personal brands, secure fair-market endorsement deals, and navigate the evolving NIL landscape.
Working directly with players, agents, brand representatives, and corporate sponsors, this position ensures that UNC Football athletes have the resources, education, and opportunities to monetize their NIL effectively and legally. Additionally, this role collaborates closely with the Assistant Athletics Director for Football Communications & Branding to ensure that player marketing strategies align with the broader goals of UNC Football and UNC Athletics. As UNC Football moves into a new era under Head Coach Bill Belichick, this position is critical in establishing the program as a leader in NIL execution, equipping players with the knowledge and infrastructure to maximize their earning potential while maintaining compliance with NCAA regulations.

Strong organizational skills and effective communication skills essential. Successful experience in a professional intercollegiate or professional environment. Experience recruiting football student-athletes preferred. High degree of integrity and the ability to maintain high ethical standards required. Knowledge of NCAA and ACC rules and regulations essential; ability to adhere to university and departmental rules and regulations necessary.

10+ years of experience in sports marketing, brand partnerships, player representation, or NIL management. Proven track record of securing and negotiating endorsement deals for athletes. Expertise in fair-market value assessment, contract negotiation, and financial literacy education. Deep knowledge of NCAA NIL regulations and a strong understanding of compliance-related challenges. Established relationships with corporate sponsors, media executives, and sports marketing agencies. Ability to educate, mentor, and advocate for players in all NIL-related matters. Strong strategic vision for NIL growth, ensuring UNC Football remains at the forefront of athlete monetization opportunities. Excellent communication and negotiation skills, with experience working directly with athletes and their representatives.

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.