The primary purpose of the Financial Aid Counselor is to develop expert knowledge of the federal, state, and institutional aid regulations and guidelines and to administer financial aid knowledge to students and families to assist them in resolving the issues they encounter when navigating the complex financial aid process. Counselors must apply decision-making and discernment skills in order to resolve the multitude of issues that families encounter in the aid process. The counselors must be ready to adapt their style to the many different types of students they work with- new freshmen, transfers, graduate students, online students, parents, veterans, and other family members. The financial aid counselor encounters a wider variety of people, student types, and ages than any other offic