STRATEGIC ENROLLMENT MANAGEMENT (SEM) at Augsburg University

The Strategic Enrollment Management division's vision is to be a belonging organization that builds deeper relationships, changes systems, and dismantles the tenets of white supremacy and oppression in higher education enrollment management.

Our mission is to meet every student where they are with authentic presence, outreach, and engagement. We exist to deliver enrollment results, innovation, service, and the essential infrastructure to attract, meet the needs of, and enroll future graduates.

The division includes four uniquely equipped teams; Operations, Undergraduate Admissions, Graduate and Degree Completion Enrollment Development, and Financial Aid. Through mindful inclusion, we sustain a culture of our own learning to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders.

The Assistant Director of Transfer Admissions enthusiastically conducts personalized student engagement for all stages of the enrollment decision making journey. The counselor is responsible for recruiting prospective students and developing deeper student coaching relationships informed and measured by data analytics and results. The Assistant Director manages an assigned territory, provides support for other counselors, facilitates staff training related to University messaging and positioning, and occasionally manages student-employee projects and outreach. This position primarily works with incoming transfer student populations and will occasionally support first-year student recruitment and events.

Primary Responsibilities

65% of time spent on direct student engagement:

• Conduct recruitment, yield, and anti-melt activities throughout the entire enrollment cycle.
  • Conduct student interviews and presentations (on and off campus).
  • Conduct routine cultivation outreach and response (phone, text, social media, email).
  • Conduct in-person and virtual recruitment activities i.e. online and in-person events, chat, social media, video, etc.
• Evaluate admission applications and make admission decisions.
• Help plan, organize, and execute engaging on-campus (and off-campus) recruiting events
• Utilize Customer Relationship Management (CRM) databases to manage communications/follow up and your capacity accountability. Serve as a student success coaching role for prospective students as part of Augsburg Power of Us program.
• Connect and strengthen relationships with local community college advisors, counselors, faculty, and staff

35% of time spent on administrative tasks:

• Develop and manage a recruitment target audience of 1,000 - 1,500 inquiries and 150 - 200 admitted students each year.
• Analyze recruitment data and use information to determine travel and communication plans.
• Provide territory planning support for Admission Counselors.
• Responsibility for an assigned area of strategic priority or initiative utilizing the objective and key results framework (OKR).
• Provide/facilitate training for counselors related to University messaging and positioning.

Additional Responsibilities

• Serve on various division cross-functional teams that impact the recruitment and retention of students.
• Successfully complete Augsburg DIversity Certificate program, and Edify DEIB Posture statement.
• Attend regular staff meetings and trainings and stay informed of institutional changes that would impact the students' experience.
• Share trends on what you are hearing from students with the wider team.
• Provide input on recruitment strategies. i.e. the Augsburg Applies 2U/Power of US initiatives.
• Complete routine reports related to recruitment, projections, travel, and special programs.
• Work with the rest of the admissions staff to develop the quarterly/annual recruitment plans.
• Be open to change and able to adapt to an ever evolving higher education landscape.
• Assist with other duties and projects as assigned.

Work Environment and Physical Demands

• Flexible schedule including evening and weekend hours
• Typical work environment is an office. Working at a desk for long periods of time.
• Travel at various events which includes presenting.
• Regular phone and computer use.
• Medium work - Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. Including carrying boxes, pushing carts, and moving inventory on shelves.
• Travel that includes flying and driving capability.
• Emotional intelligence may be needed in order to effectively relate to and work with students and or families from diverse backgrounds, experiences, and occasional strong emotional reactions.