Represents the University of Houston to the public community in Houston, throughout Texas, and across the nation. Develops and implements strategies and programs to facilitate recruitment and enrollment.

1. Reviews application files, and makes admissions decisions and scholarship recommendations.
2. Prepares recruitment schedule, and plans recruiting and yield events.
3. Updates admissions webpage and printed publications.
4. Manage alumni and volunteer programs that support student recruitment and enrollment.
5. Recruits and promotes University opportunities to prospective students by developing and delivering presentations to high schools, businesses, organizations and UH alumni.
6. Maintains key relationships with high schools, community colleges and the media.
7. Serves as Lead Counselor in an assigned recruitment area; Assesses and monitors the progress of recruitment efforts.
8. Supervises, trains and evaluates student assistants in ongoing recruitment projects such as campus tours, mail-outs, phone campaigns and UH Ambassadors.
9. Plans, organizes and supervises implementation of university/college recruitment projects and events.
Maintains a high level of knowledge regarding the Student Information System and acts as troubleshooter for Outreach and Admissions staff. Monitors target markets and university enrollment and produces reports for use by Outreach and Admissions staff. Assists with the development of a training plan for new counselors. Performs other job-related duties as assigned.