Marketing and Communications Strategy Manager Faculty of Arts and Sciences 61506BR
The David Rockefeller Center for Latin American Studies (DRCLAS) Marketing and Communications Strategy Manager reports to the Center's Associate Director and plays a vital role in building an understanding of and support for DRCLAS' mission. Working with senior leadership and program staff, the Manager designs, implements, and evaluates the Center's marketing and communication strategy by identifying new and effective audience engagement opportunities and managing existing communications outreach to Harvard faculty, students and alumni, advisors, donors, and prospects, educational and governmental institutions, the press, and the general public.
The Manager works collaboratively with other members of DRCLAS - including the overseas offices in Brazil, Chile, and Mexico - to identify and meet communication priorities across programs and initiatives by executing on those priority needs, securing resources throughout the University and/or managing outside consultants while evaluating the efficacy and efficiency of each mechanism.
The portfolio of activities and work includes managing multimedia marketing and branding materials for the Center and programmatic initiatives, event promotion, newsletters, reports, press releases and correspondence, occasional publications and annual impact reports, and maintenance of DRCLAS social media platforms and website. Position Description
Strategy: Design, implement and evaluate Center's digital communication strategy in collaboration with senior leadership and staff across DRCLAS. Coordinate the work with program directors, overseas teams, and interns. Guide team on best practices for digital communications.
Social media & website management: Manage the curation and implementation of the Center's social media strategy and outlets (Facebook, Twitter, Instagram, and YouTube, etc.); identify and develop digital content and storytelling opportunities; create and manage editorial calendar; work with overseas offices to create cohesive messaging.
Asset creation: Oversee the creation of digital assets, posters presentations, reports, and weekly digital email distribution including content, layout, design, and post-production; as appropriate, find new and creative ways of reaching target audiences and keep up to date with internal/global communication strategies.
Writing, editing, and content management: work with DRCLAS faculty and staff to write, edit, design/layout, produce and distribute content across multiple platforms and to multiple audiences.
Podcast: Work with the Faculty Director and Editor-in-Chief of ReVista to manage the production of podcasts on issues facing Latin America.
Media relations: Write press releases. Assist with media requests to connect with Center or faculty experts and track mentions.
Other duties as required in support of DRCLAS activities.
Bachelor's degree in communications or relevant field. At least five years of relevant professional experience in an organization, agency, or marketing/communications firm. Experience using Microsoft Office (Excel, Word, PowerPoint, etc.).
Additional Qualifications and Skills
Impeccable writing and communication skills, highly organized, detail-oriented, and independent.
Strong interpersonal skills, ability to take initiative, prioritize among competing demands, multi-task, and remain calm under pressure.
Demonstrated project management, writing, and editing skills.
Experience working in digital media management systems, Loomly in particular, is strongly preferred.
Strong Interest in community building and audience engagement.
Demonstrated experience and interest in audience feedback, user data, and testing and learning to improve communications and outcomes.
Experience with email service providers (MailChimp, etc.), Microsoft Sharepoint; OpenScholar, Canva, and Adobe Creative Suite, and familiarity with video and audio editing a very strong plus.
Interest in Latin America and proficiency in Spanish and/or Portuguese is greatly preferred
Working Conditions Harvard University continues to place the highest priority on the health, safety and wellbeing of its faculty, staff, and students, as well as the wider community. Please note that all new employees will be required to provide confirmation of primary series COVID-19 vaccination upon hire, as detailed on our COVID-19 Vaccine Requirement Webpage. Harvard University Health Services employees and other health care individuals are also required to be up to date on vaccination as described by the CDC. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. Additional information regarding this requirement, exemptions, verification of vaccination status, and other related policies and resources may be found on the University's COVID-19 Information Website.
All formal written offers will be made by FAS Human Resources.
Commitment to Equity, Diversity, Inclusion, and Belonging
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
Job Function Communications
Sub Unit Social Sciences
Location USA - MA - Cambridge
Department David Rockefeller Center for Latin American Studies
Time Status Full-time
Union 00 - Non Union, Exempt or Temporary
Pre-Employment Screening Education, Identity
Commitment to Equity, Diversity, Inclusion, and Belonging Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.