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Senior Manager, Product Marketing
Opportunity to join a dedicated and hard-working marketing team! Help define and prioritize the marketing strategy for RiverSource annuities. Lead the development of "go to market" strategies, including product positioning, key messages, and communications. Build sales tools and marketing collateral, including sales literature, digital tools and campaigns. Write communications for financial advisors, clients and employees. Develop a wide array of marketing communications content, both print and digital. Work individually or with a team to analyze market conditions, strategies and market solutions that fill client needs. Plan for the effective development and implementation of longer term marketing projects, evaluating for program efficiency. Responsibilities


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