Affirmative Action No.:: 22P299

Department:: Undergraduate Admissions

Position FTE::

Minimum Annual or Hourly Rate: $50,000

Job Purposes::

Required Qualifications::

• Bachelor's degree and 3 years of experience in a related field
• Excellent verbal and written communication skills
• Creative communicator
• Strong analytical and critical thinking skills
• Proficiency in MS Office Suite and Internet-based collaboration tools
• Detail-oriented and organized
• Effective problem solving and project management skills
• Experience leveraging a CRM

Preferred Qualifications::

• Master's degree
• Experience in higher education and enrollment management/admissions
• Experience with Banner Communications, Slate or Salesforce/Marketing Cloud

Essential Functions and percent of time::

• Develops, implements, and evaluates a comprehensive multi‐channel communication strategy and editorial content calendar that focuses on informing, influencing, and engaging prospective students across all student segments and all stages of the enrollment cycle.
• Serves as lead copywriter for all electronic communications in accordance with editorial standards and style guides, university policies and branding guidelines, and industry best practices. Identifies and writes fresh, compelling content and stories that will resonate with prospective students and key influencers; this may necessitate interviews with current students, faculty, staff, parents, and/or alumni. Plays a lead role with researching, writing, proofreading and editing copy for all forms of enrollment management communications: email, print, web, social media. Review and edit enrollment materials for consistency and accuracy. Research and evaluate current methods and trends in print and electronic communication and marketing.
• Builds and maintains email templates, populations, and drip marketing campaigns in CRM.
• Manages the day‐to‐day setup of email/SMS messages, recipient lists, conditional logic, and A/B testing for all mailings in CRM, including ad‐hoc messages, process/deadline reminders, and form/event communications.
• Collaborates with internal stakeholders to create and execute communication strategies and associated content for specific outreach/access initiatives, on‐ or off‐campus enrollment events, athletic or special‐interest recruitment activities, and other special projects.
• Plans and authors messages to non‐student constituents, such as parents/families, high school counselors, community‐based and college access organizations, independent educational consultants, community college transfer advisors, CCP (dual enrollment) partners, alumni, corporate partners, etc.
• Solicits and edits messages from faculty, staff, alumni, current students, and current parents to use in communication flow.
• Works collaboratively within internal frameworks for approvals before campaign deployment to ensure accuracy of content, consistency in tone and messaging, and alignment with brand and accessibility standards.
• Supports construction and maintenance of web pages and portals. Assists with content and upkeep of admissions‐related webpages and admissions‐specific social media, as well as copywriting and project management for print communications.
• Analyzes data to assess the effectiveness of communications efforts and deliverability of email campaigns; leverages best practices and higher education benchmarks to evaluate ROI.
• Monitor and research other institutions' marketing approaches and industry‐ specific trends; provides recommendations for immediate or future adjustments to strategy.
• Consults with the University's Marketing and Communications team on future needs for photography or other multimedia assets that can strengthen and enhance enrollment communications.

Working Conditions::

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About Wright State University

Wright State University serves nearly 18,000 students and offers more than 230 undergraduate, graduate, doctoral, and professional degree programs through eight colleges and three schools. Located in the city of Fairborn in Greene County, Ohio, Wright State is conveniently situated adjacent to Wright-Patterson Air Force Base and is less than 10 miles from downtown Dayton. One of our eight colleges, Wright State University–Lake Campus, is a university-operated regional campus on the shores of Grand Lake St. Marys in Celina, Ohio. The Wright State alumni community is more than 109,000 strong. For more information please visit www.wright.edu.

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