The Wisconsin Union Marketing/Communications Department supports the operational, administrative and program/service marketing and communication goals of the Student Leadership and Engagement division of Student Affairs. This includes Center for Leadership and Involvement, Fraternity and Sorority Life, Student Affairs Advancement, The Wisconsin Union, and UW Conference Centers.
The Student Engagement marketing specialist position supports both administrative offices and student led events and programs. Responsibilities include creating marketing, advertising and communication materials and campaigns for the offices of Community Engagement, Fraternity and Sorority Life and Center for Leadership and Involvement. This position also provides training, advising, and mentoring, to student leaders on marketing/advertising best practices that support the student-led events and programs of the Wisconsin Union Directorate, Wisconsin Singers and the Homecoming Committee.
Along with other marketing/communications team members, this position participates in the planning and execution of seasonal community-wide events and initiatives including but not limited to Wisconsin Welcome Week, Badger Bash, Terrace season, Winter Carnival, Commencement weekend.
The position reports to the Wisconsin Union Director of Marketing and works collaboratively with student leaders, advisors, managers, and other unit personnel within the respective areas.
Responsibilities:
Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.
30% Develops, implements, and maintains strategic marketing plans based on research and established strategies
25% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
25% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
10% Recruit, train, supervise, instruct, and educate student marketing interns.
10% Provide training, advising, and mentoring on marketing/advertising best practices to student leaders.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Preferred Bachelor's Degree Marketing, Advertising, Communications, Public Relations or related field.
Qualifications:
Must have a minimum of three years' professional experience in marketing, communications, event promotion or other related fields.
COVID-19 Considerations:
UW-Madison continues to follow necessary health and safety protocols to protect our campus from COVID-19. All employees remain subject to the COVID-19 Workplace Safety Policy: https://policy.wisc.edu/library/UW-5086. Please visit https://covidresponse.wisc.edu for the most up-to-date information.
Work Type:
Full Time: 100%
It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $50,000 ANNUAL (12 months) Depending on Qualifications
Additional Information:
The Wisconsin Union operates two buildings on the UW-Madison campus. The Wisconsin Union is a financially self-supporting division of the University of Wisconsin-Madison. Financial support for the organization is provided by income earned by twenty-two food service units and a variety of nonfood units such as games, guest rooms, space rentals and campus vending. Substantial support is also provided by student fees. The total annual organizational budget is approximately $45 million dollars.
Student Affairs is led by the Vice Chancellor for Student Affairs. Our staff is dedicated to serving students and to helping them succeed in and out of the classroom in areas including health and well-being, identity and inclusion, leadership and engagement, and student advocacy. Student Affairs includes departments led by the dean of students; departments that provide identity-based spaces and leadership resources; the Wisconsin Union; University Health Services; and University Recreation and Wellbeing.
How to Apply:
To apply for this position, please click on the "Apply Now" button. You will be asked to upload a resume and cover letter as a part of the application process. Please outline your relevant work experience as it relates to the qualifications.
Supplemental material: Please provide 4 profesional writing samples - promotional email, social media post, brochure copy and ad copy.
Contact:
Julie Medenwaldt medenwaldt@wisc.edu 608-263-3937 Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
Official Title:
Marketing Specialist(CM015)
Department(s):
A966010-WISCONSIN UNION/A&M/MARKETING
Employment Class:
Academic Staff-Renewable
Job Number:
256960-AS
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.
