Indiana University Purdue University Indianpolis - IUPUI
Location: Bloomington, Indiana,
Internal Number: 297851
VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
IU Studios is the central Marketing and Communications unit at Indiana University and includes the University Events and Conferences teams. Our insights and technology-driven teams serve as strategic consultants throughout the university, with a central mission to create experiences that lead to a lifelong love for IU.
This role is a strategic marketing and analytics provider that specializes in the use of social media to share information, help lead integrated marketing communications campaigns, paid and organic, and build brand awareness of the IU Bloomington brand among key internal and external audiences. This person could also be tapped to occasionally help with advancing the IU and IUPUI brands.
Social media represents one of the fastest-growing forms of organizational storytelling and have become critically important tools to the university's communications organization as it works to share the IU story and promote the brand to key constituents, especially prospective and current students.
This position is responsible for reviewing what is working and what needs improvement, paying attention to where client audiences are spending most of their time, then finding ways to engage these audiences through a variety of social media platforms. In this regard, the individual in this role acts very much as a strategic communications advisor to schools and departments across IU Bloomington.
Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.
Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times.
Evaluates effectiveness of social media on a variety of metrics, such as changes in website traffic, attendance at social media marketed events, and engagement by platform, audience, and type of post.
Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.
Ensures alignment with university mission, strategies, objectives, and brand guidelines across all social media platforms and content.
May provide organizational training on social media methodology and strategy.
May provide guidance to Social Media Assistants or lower-level Social Media Specialists.
Bachelor's degree in English, communications, journalism, public relations, or a related field.
2 years of experience in a relevant field.
Marketing experience or agency experience.
Combinations of related education and experience may be considered.
Proficient communication skills.
Maintains a high degree of professionalism.
Demonstrated time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic environment.
Seeks to acquire knowledge in area of specialty.
Highly thorough and dependable.
Demonstrates a high level of accuracy, even under pressure.
Video storytelling skills, including production and editing abilities.
Mastery of paid social, including, but not limited to, Facebook Business Manager/Ads Manager, Twitter ads.
Experience with influencer marketing.
Creativity coursing through their veins.
Familiarity with third-party tools like Sprout Social, Rival IQ, Piktochart, to name a few. A thirst for data and analytics.
A collaborative spirit.
A calm head during issues or crises.
Ability to juggle several projects at once.
Knack for identifying, understanding and implementing new trends.
Appreciation for college life, including events.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Note: This person would be based in Bloomington but be expected to occasionally visit Indianapolis or other IU campuses.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.
About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.