The Admission Counselor is a representative of TCU responsible for administering all aspects of the college search, recruiting and admissions process with prospective students, including direct contact with prospective students, parents, high school counselors, and teachers to communicate specifics about the academic and co-curricular programs of TCU, encouraging prospective students to apply and evaluating and making decisions on undergraduate admissions to the University.
Duties & Essential Job Functions:
1. Promotes the TCU educational experience by developing recruiting strategies; designing and implementing on-campus and off-campus programs; creating and editing informational and promotional publications; coordinating, implementing, and/or staffing programs and events; representing TCU at recruiting events; conducting special tours. 2. Maintains up-to-date knowledge of TCU's academic, spiritual, recreational, social, extra-curricular, and financial aid programs and accurately communicates this information to prospective students and their families. 3. Recruits students by conducting informational and evaluative interviews; advising prospective students on educational and career decisions. Manages public relations by answering/initiating calls to/from prospective students and families, maintaining rapport with students and families, high school administrators, counselors, teachers and TCU alumni; communicating application status, facilitating student enrollment and providing solutions to enrollment issues. 4. Evaluates applicant transcripts and supporting documents; determining the prospective student's educational needs and the appropriateness of a TCU education. 5. Selects incoming first-year students by evaluating applications for admission and scholarship consideration; making recommendations to the Admissions Committee on students to be admitted. Makes recommendations to scholarship committee for first-year students and special programs (e.g. Chancellor's Scholars). 6. Serves as a liaison with one of TCU's schools, colleges or special programs as assigned by providing analytics, details, presentations or information sessions for accurate representation of the admission process to prospective students applying to, or parents contacting, those schools or programs. 7. Maintains up to date records and completes routine reports related to inquiries, recruitment, projections, conversions, personal schedule, travel, special programs and other data as requested. 8. Monitors expenses by gathering and reporting travel and admissions programming expenses; facilitating and monitoring invoices and purchase orders, scheduling and reconciling expenditures. 9. Serves as lead for high volume, high profile internal programmatic efforts related to recruiting prospective students and finalizing decision to enroll at TCU. Manages, plans and coordinates special recruitment events as assigned, including having an active presence at 30-40 annual on- and off-campus preview days (e.g. Monday @ TCU, Experience TCU, Chancellor's Scholars Weekends) and occasional weekends, including one Saturday or official TCU Holiday a semester. 10. Directs matriculating freshman to appropriate campus resources to create seamless transition to TCU (e.g. housing, registrar, financial aid, first year experience, etc.). 11. Transports promotional materials and marketing collateral to and from event locations. 12. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor's Degree.
Preferred Education & Experience:
• Experience in higher education admissions, campus tour guide, peer advising, or related field, including as an undergraduate. • Familiarity with analyzing and interpreting data . • Proficient using and troubleshooting a variety of technology, hardware, meeting software, and A/V equipment.
• Proficiency in Slate or other CRM. • Proficiency in Microsoft Office Suite and Zoom or other virtual meeting software.
Knowledge, Skills & Abilities:
• Knowledge of multi-cultural diversity on TCU campus. • Knowledge of academic and co-curricular college life and liberal arts and science university programs at a highly selective, competitive institution. • Knowledge of advising, counseling and interpersonal relationship techniques with late adolescents, young adults and parents. • Skill in strong, independent judgement, initiative and critical thinking. • Skill in presentation, with diverse audiences ranging in size from 10-100s. • Skill in financial literacy for managing programmatic and work-related expenses and reimbursements. • Skill in customer service and ability to interface with diverse populations during stressful situations. • Ability to use discretion within current policies and procedures; ability to recommend process improvements. • Ability to accurately arrange travel using all modes of transportation. • Ability to stay abreast of advances and effective methods in higher education recruitment approaches, tools, and serves as champion for achieving best-in-class recruitment practices at TCU.
Physical Requirements (With or Without Accommodations):
• Able to travel using all modes of transportation, in some cases within a short timeframe. • Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 20 lbs.
• Work is primarily indoors but not sedentary, and is subject to schedule changes and/or variable work hours. • Work involves high travel seasons including approximately 75% travel from August to December and 25% or more travel from February 1-May 1. • May include option to work remotely 1-2 days a week during peak reading times (November to May). • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
TCU is all about the experience. This is a place where students learn how to adapt to whatever the future might bring, develop critical thinking skills and expand their creativity. With a choice of rigorous academic programs in 130 undergraduate areas of study, 61 master’s level programs and 24 areas of doctoral study, Horned Frogs have opportunities to search for meaning and examine values, yet graduate well-prepared for professional accomplishment. Whether in the fine arts or business or engineering, Horned Frogs can develop their full creative potential here. For example, both MBA and undergraduate students at the Neeley School of Business benefit from an experience ranked at the top by Bloomberg Businessweek and U.S. News & World Report — not in spite of, but because of, the focus on the individual. At TCU, professors love being in the classroom. These mentoring teacher-scholars also conduct well-published, leading-edge research, often with undergraduates at their sides. Horned Frogs live, learn and play 24-7 in a 277-acre setting in a vibrant city. They work out in state-of-the-art recreation facilities, catch Big 12 NCAA athletic competition and participate in 200+ organizati...ons, all without leaving the campus. That’s when they’re not providing thousands of hours of volunteer service to their community, interning in New York or LA, practicing journalism in Washington, D.C., experiencing international business in China or perfecting Spanish in Seville. It’s how Horned Frogs are learning to change the world.