Job ID: 21-21414 Type: Regular Full-Time System Office 1919 Building
***Hire On Bonus provided for this position***
Everything we do at Legacy fulfills one mission: to make life better for others. No matter their area of expertise, our professionals strive to create an environment that is supportive, dynamic and compassionate. Legacy Health seeks a Director of Communications who will direct all aspects of the media relations and communications strategy for internal, external and provider audiences to support the mission, values and objectives of the organization and department.
If you excel at creating a communications vision and strategy, at leading a collaborative and inclusive team team focused on positioning the organization as a leader in its market and in its industry, and want to use your talents to make a difference in the lives of our patients and the community we serve, we invite you to consider this opportunity. We strive to be a diverse, culturally responsive organization, and encourage individuals with diverse backgrounds and those who promote diversity and inclusion to apply.
Legacy Health, the largest nonprofit, community-owned health system serving the Portland-Vancouver area and the mid-Willamette Valley, seeks to improve our community by helping people live healthier and better lives. To support good health, Legacy provides a range of services: Legacy Health has six hospitals with dedicated children’s care at Randall Children’s Hospital at Legacy Emanuel, more than 70 primary care, specialty and urgent care clinics, nearly 3,000 doctors and providers, over 13,000 employees, and lab, research and hospice. Legacy also has major partnerships including PacificSource Health Plans and the Unity Center for Behavioral Health, a one-of-a-kind center for people facing a mental health crisis, operated as a community collaboration between four regional health systems and numerous community partners.
The Director of Communications leads Legacy’s media relations and communications strategy for internal, external and provider audiences to support the mission, values and objectives of the organization and department.
Management: Creates a vision and strategy for Legacy’s communications that position the organization as a leader in its market and in its industry. Works with colleagues to develop plans, practices and processes that provide clear direction for the team’s work. Develops a collaborative and inclusive team culture that helps attract, motivate and retain a diverse team. Accountable for developing and monitoring the department’s budget, staffing and capacity planning. Motivates, supervises and evaluates the communications staff’s performance to ensure the team meets industry best practices and quality standards.
Strategic Communications Leadership: Serve as a trusted advisor for all executives and hospital presidents in an effort to align organizational messaging into one voice that supports Legacy’s strategy and goals.
Media and Public Relations: Supervises all media relations and coordinates 24/7 on-call media coverage. Serves as lead spokesperson for Legacy and as chief communications officer in the absence of the system Vice President for Marketing and Communications. Ensures the organization has a diverse cadre of subject matter experts who can speak credibly and confidently to the media about topics that would position Legacy as a trusted and leading voice for healthcare in the community.
Reputation Management: Lead community engagement efforts that help to build Legacy awareness in the market. Accountable for the development and implementation of issues management and crisis management plans.
Provider Communications: Leads the development and execution of provider communications in collaboration with physician relations, HR, and the clinical team leadership.
Executive Communications: Develops executive communications strategies that position leaders internally and externally to deliver Legacy’s messages and advocate for the organization.
Internal Communications: Directs the work of the internal communications team reaching 14,000 employees through effective use of multi-media channels that reach employees no matter where they work within the organization. Partners with HR, Organization Development & Learning, executives and other key stakeholders to ensure internal messaging aligns with the organization’s mission, vision, values and goals. Leads the development of messaging that enrolls and engages the workforce as ambassadors of the organization.
Bachelor’s degree in public relations, communications, journalism or related field or equivalent experience required; Master’s degree highly preferred.
Minimum of ten years of experience in public relations and/or marketing required, including 3-5 years of supervisory experience. Healthcare experience helpful, but not required.
Accreditation in Public Relations Certification (APR) or Accredited in Business Communications (ABC) preferred, but not required.
Demonstrated leadership, management, facilitation, and communication skills. Open to ideas and collaboration.
Ability to make prompt and effective decisions and communicate decisions, enabling the team to perform effectively.
Strong team manager including ability to delegate, direct assignments, hold team members accountable for deliverables, and develop independent, productive team members.
Demonstrated project management skills and ability to prioritize and utilize time efficiently.
Experienced with story-telling across channels and new media uses.
Ability to measure results and demonstrate impact of activities.
Demonstrated competence in written, verbal and electronic communication skills. Demonstrated ability to work in matrixed relationships.
Demonstrated flexibility and independence.
LEADING AT LEGACY
Demonstrates the ability to act consistently with Legacy’s Values in Action, exemplifies our core organizational values, and exhibits the leadership competencies outlined in Leading at Legacy.