J.P. Morgan Asset & Wealth Management delivers industry-leading investment management solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.
The regional Product & Content Marketing team serves as the brand ambassador and voice of the firm. The team delivers the firm's intellectual capitals covering markets, thought leadership, investment strategies and product solutions across a variety of offline and online communications channels. Besides producing content and managing the production process, the team drive client engagement and business impact through ongoing improvement in content quality and delivery enabled by digital and data.
Success in this role will demand solid understanding of the industry, products, and client needs, exceptional writing and content marketing skills, and a strong desire to continuously evolve and enhance to create greater positive business impact.
The role works closely with Business, subject matter experts (SMEs), and various teams within Marketing to develop different types of Traditional Chinese content, contributing to business and marketing objectives. Content development includes and is not limited to markets, thought leadership, investment strategies, and product solutions. Target audience ranges from institutions to intermediaries/financial advisors to end investor, and any specific segments across markets within APAC. The role strives to leverage the knowledge of SMEs and his/her individual marketing and editorial skills to make each piece of content on-brand, relevant, differentiated, thought-provoking, and actionable. The role takes the initiative to provide solutions to ensure Compliance requirements are met and firm priorities are aligned with.
Other Responsibilities include :
Develop strategic content marketing options in consideration of market/industry trend, challenges and opportunities to strengthen our brand, promote our Insights and capabilities to acquire new clients, grow and retain existing customers, enhance client experience and engagement
Stay ahead of the curve striving for the best-in-class content marketing in the industry
Contribute to strategic marketing priorities to achieve greater efficiency and effectiveness through leverage, process streamlining, optimization and/or innovations
Optimise content impact across offline and online channels including mobile/social
Drive projects and perform duties as and when required
Comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines
Bachelor degree or higher in economics, journalism or equivalent preferred with demonstrated experience and success as a writer in the industry
8+ years of investment/financial writing experience, with solid understanding of financial, economic and investment concepts, asset management industry, products and customer behavour
Superior writing and editorial skills in Traditional Chinese and English; relevant experience across APACmarkets is a plus
Displays a reporter-like tenacity to get on the calendar of senior-level subject matter experts when necessary to react to market events, generate high-quality content under tight deadlines, within hours or next day
Demonstrates ability to turn complex financial subject matters into compelling stories that effectively promotes the firm's capabilities, engages the target audience, and drives the desired actions
Strong interviewing skills; demonstrated ability to synthesize various viewpoints and translate those views into thoughtful marketing and educational pieces
Passionate about creating client engaging content and keen on evaluating content impact for continuous improvement
Strong leadership and interpersonal skills to coordinate efforts across teams across markets
Excellent time management and project management skills and the ability to coordinate editorial projects with multiple departments
Process-driven, attentive to details with proven experience of managing content production processes
Digital and social savvy; solid experience in data-driven approach to content engagement
Highly flexible; comfortable working with ambiguity; ability to multi-task, and to enjoy working in a demanding, fast paced environment; ability to adapt quickly and manage multiple, competing priorities and projects with quality output at one time
High level of independence and positive energy; Responsible and accountable; Respect for diversity of opinions and styles; Flexible in approach
Thrives working both independently and as a team member
This is a regional role providing support to various markets as and when needed