Vice President for University Relations and Advancement
Texas A&M University - San Antonio
Internal Number: R-042632
Texas A&M University-San Antonio is seeking an experienced senior leader to join the team as the Vice President for University Relations & Advancement (VP-URA). Reporting to the President, the VP-URA serves on the President's Cabinet, the Foundation Board, and other University committees. The VP-URA provides strategic direction, vision and management of the University's overall institutional advancement efforts, and university relations including annual and major gift fundraising and capital campaigns, community and public relations, alumni relations, marketing and communications. This position is a key advisor to the President and is critical to the current and future success of the University. As such, the VP-URA must possess excellent interpersonal skills and the ability to lead in a dynamic fast-paced environment. The VP-URA is responsible for providing leadership for all aspects of the fundraising and philanthropy cycle such as prospect identification, solicitation, cultivation, and stewardship. The VP-URA oversees special events, fundraising communications support and related advancement services activities that support development goals. The VP-URA will also work closely with the University leadership to coordinate and prioritize Institutional Advancement goals and assure the implementation of strategies to advance the Universityâ™s strategic plan. The VP-URA oversees the Marketing & Communications Department, (including creative services, public relations, communications, website operations, social media, digital marketing, executive communications, support for strategic enrollment marketing), and Alumni Relations. The VP-URA oversees a broad range of communications, messaging and publications directed to the campus community, high-level donors, prospects and foundation board members in a proactive, clear and professional manner. The VP-URA provides direction for an integrated marketing and communications program that aligns brand awareness and promotion, visual design, public affairs, publications, advertising, enrollment management, and digital marketing. In collaboration with the Vice President for Enrollment Management, this position leads the development and implementation of a creative, comprehensive integrated marketing and communications plan to support the student to alumni life cycle from recruitment to graduation and beyond. The VP-URA plays an important role in creating connections within the A&M systemâ™s local, regional and statewide constituencies to enhance university relations and outreach. Additionally, the VP-URA is a liaison for strategic initiatives that support community partnerships and philanthropic relationships, creating opportunities and synergy for partnerships or promotions that advance the universityâ™s strategic direction.
Responsibilities of the VP for University Relations & Advancement:
The VP-URA is responsible for providing leadership to develop and maintain integrated comprehensive internal and external fund development activities for the University.
The VP-URA will also provide leadership and strategic planning for all university advancement programs, with operational responsibility for leading and coordinating development, advancement services, annual programs and alumni relations.
The VP-URA will oversee and lead fundraising activities including annual giving, major gifts, corporate giving, planned giving, foundation relations, special events fundraising, campaigns and related programs.
The VP-URA will lead staff and volunteers, and work closely with the Texas A&M San Antonio Foundation leadership to maintain active engagement in the field of philanthropy and development and keep the President, executive committees, and Foundation Board informed of current trends, issues, problems and activities impacting higher education fundraising; will recommend policy positions concerning fund development; and serve as Ex-Officio member of the Texas A&M San Antonio Foundation.
The VP-URA will also oversee the Marketing Communications Department, (including Creative Services, Public Relations, Communications, Website Operations, Social Media and Digital Marketing, and Executive Communications), and Alumni Relations.
The VP-URA will set strategic goals, measuring performance and supporting the marketing and communication needs of the University. He/She will implement a university-wide marketing and communications program focusing on consistent messaging and identity development, public affairs, publications, advertising, enrollment management, and online communication.
Provides counsel and support to the A&M-San Antonio Foundation and the President's University Advisory Board.
Qualifications & Skills:
The Vice President for University Relations & Advancement (VP-URA) will have a proven track record in excellent leadership in all aspects of fundraising and development, alumni engagement, and marketing and communications programs and possess experience in managing a complex system of advancement functions and roles. The successful candidate must possess the ability to work closely with key constituents and stakeholders at all organizational levels to provide reliable leadership and strategic counsel in University advancement affairs. The candidate will be able to demonstrate a record of accomplishments in leadership and management responsibilities. The successful candidate will be resourceful, forward thinking, enthusiastic, innovative and have a collegial style. This position serves as a trusted advisor on matters of philanthropy, donor development, stewardship, alumni relations and overall University marketing and serves as a key partner to the President and senior staff. Furthermore, the successful applicant will bring a superb history of major gift cultivation, solicitation and stewardship and demonstrated experience in leading, training and nurturing an effective team.
The VP-URA will be able to work effectively within an emerging organization that is establishing its identity and structure. The successful candidate will inspire confidence, eloquently articulate the Universityâ™s academic values and vision, skillfully advance the mission of the University to external constituencies and represent the President at community events and with external audiences. Creativity, vision, charisma, strong presence, responsiveness, honesty, motivation, initiative, and ability to navigate organizational ambiguity are all traits that will be highly valued. A bachelorâ™s degree is required, and a masterâ™s degree is preferred. In addition, the strongest candidates will have:
Seven or more years of progressively responsible experience in the field of advancement, preferably in a higher education environment.
Proven track record of securing major gifts, planning campaigns and annual giving programs, working with alumni groups and developing a strategic plan for advancement.
Shaping overall strategy for University communications in his/her capacity as a key advisor to the President to include University branding and supporting enrollment management.
Experience overseeing a sophisticated multi-platform communications program and marketing plan involving publications, web, social, video, public speeches (i.e. imaging and visual design).
Experience in managing director-level professionals within advancement disciplines.
Experience in leading organizational growth, team-building and professional development.
Strong supervisory and managerial skills and a demonstrated ability to work collaboratively, delegate responsibility, and inspire and motivate staff, alumni, volunteers, donors and board members.
Excellent oral and written communication and public speaking skills to effectively represent the University to internal and external constituents.
Experience as a team-oriented leader with a high level of integrity and diplomacy.
A proven record of promoting diversity, equal opportunity and affirmative action.
Experience in working within a start-up and/or developing organization is helpful.
Please make sure to provide the following documents:
Cover Letter to include two professional references
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Texas A&M-San Antonio provides affordable higher education opportunities to students from over 30 counties in the surrounding South Texas region, and has graduated over 5,000 students who are career-ready in a variety of in-demand fields such as education, business, information technology and cyber security, criminology and biology.