1.Engage with prospective and current learners/students through outreach, correspondence, and event attendance. Generate engagement, interest and trust with prospective students enrolled in formal pathway and articulation programs that transfer into ACE-supported programs. Create and execute a variety of outreach and communication plans that target prospective credit and non-credit learners who meet specified audience criteria. Provide pre-admission advising/support to students to help them understand the WSU processes and resources that will shape their student experience. Attend events that align with the goals and priorities of ACE owned and supported programs. Coordinate and conduct causal outreach activities, such as tabling, that spread awareness and reinforce messaging among target audiences. Leverage systems and technology to help track prospective student pipeline activity and deploy situation-specific engagement tactics. Serve as a superuser of WSU's Customer Relationship Management (CRM) system to design and monitor customer journeys for various current and prospective student populations targeted by ACE-owned and supported programs. Participate in the design and maintenance of processes that increase efficiency and satisfaction for various stakeholders across the ACE portfolio of programs and services.
2.Assist in the deployment, tracking and assessment of ongoing promotion and marketing plans for ACE owned and supported programs. Under the leadership of the ACE Director and in collaboration with WSU Marketing & Communications, contribute to the development of multiple year-round marketing plans to promote programs so to increase inquiries and applications and/or enrollments. Contribute to the development of key messages and imagery to use in a variety of campaign efforts. Develop and deliver web and social media content to advance strategic communication and brand awareness goals. Coordinate the development and distribution of physical marketing collateral. Monitor and frequently report on marketing activity performance to inform the evolution of tactics that will meet objectives and stay within budget.
3.Help to develop partnerships and alliances within and external to WSU that advance the work of ACE. Serve as a key contact with program leads and advisors at two-year schools that align with ACE supported programs and collaborate to facilitate smooth transitions for students matriculating from associate to bachelor completion degrees at WSU. Work collaboratively with WSU academic advisors, program directors, faculty, administrators, and staff to expand and communicate the value of ACE services. Work collaboratively with WSU Admissions, Registrar's, Financial Aid, WSU-Rochester and others to facilitate smooth transfer and matriculation for transfer and completion students.
4.Perform other duties as assigned to ensure the smooth functioning of the department and maintain the reputation of Winona State University. Including but not limited to professional development and committee participation.
This position may be required to work occasional evenings and/or weekends.
This position may be required to provide staffing coverage 1 to 2 evenings per week to expand services to adult and online learners.
This position may be required to work on the WSU-Rochester campus an average of 1 day per week throughout the year.
Occasional in-state and out-state travel will be required.
Must be able to load, unload, carry and set up materials at various event sites.
Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
Extensive computer work is required.
Bachelor's degree in Communications, Marketing, Journalism, English, Sales, or a related area.
Two (2) years of experience in student recruitment, student admissions, public relations, journalism/editorial, marketing, web content development, or sales.
Understanding of student preferences and needs when enrolled in online and blended programs and coursework.
Experience with articulation agreements and/or formal transfer pathway agreements between institutions of higher education.
Experience with website content management software and best practice knowledge.
Experience with using Customer Relationship Management systems to nurture and build customer relationships.
Proficiency in MS Office software including Word, Excel, Outlook, Teams, and PowerPoint.
Knowledgeable in the use of traditional forms of marketing, e-marketing, web-based tools, and social media.
Excellent communication skills including the ability to write effectively and speak effectively in front of small and large groups.
Ability to develop and maintain meaningful relationships and effectively collaborate with diverse internal and external stakeholders in support of the mission and vision of WSU and ACE.
Ability to represent the University with the utmost professionalism.
Ability to use data and data systems effectively in recruitment, marketing, registration, and assessment functions for ACE and for the University.
A complete online application will include: 1. A cover letter which addresses the qualifications listed previously;
2. Curriculum Vitae/ Resume;
3. Transcripts (undergraduate and graduate);
4. A statement explaining your personal or professional experiences in working with diverse populations (such as persons from differing race / ethnic background, sexual orientation, age, gender, or mental and physical ability) as well as how the applicant would contribute toward a diverse and inclusive academic and employment culture and community at Winona State University. Statements should be 1 page or less;
5. Contact Information for at least 3 references, with addresses and telephone numbers.
About Winona State University: Founded in 1858, Winona State University (WSU) is the oldest member of the Minnesota State System of colleges and universities. Today WSU serves approximately 7,500 undergraduate and graduate students across two campuses in Winona and Rochester, Minnesota (MN). Winona State was named the second-best public institution in Minnesota by U.S. News & World Report's
Founded in 1858, Winona State University is a comprehensive public university with close to 8,900 students. The oldest member of the Minnesota State Colleges and Universities System, Winona State offers 80 undergraduate, pre-professional, licensure, graduate, and doctorate programs on its three campuses: the original Main Campus in Winona, the West Campus in Winona, and Winona State University-Rochester.