Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
ABOUT ABBOTT NUTRITION
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to helping adults stay strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.
Our location in Columbus, OH, currently has an opportunity for a Senior Analyst, Market Insights.
The Senior Analyst Market Insights, with guidance from the Senior Manager of Pediatric Market Insights, will serve as a trusted advisor and partner to a Pediatric business (brand and/or shopper insights) team. Through a thorough understanding of the business problem, coupled with a concrete understanding of the business decision, they will design and implement primary marketing research. They will analyze the findings, synthesize the learning with secondary data, and generate insights and recommendations to effectively answer the business questions and inform the decision. The output will serve as the objective consumer/shopper input used for the creation of brand and commercial/retail strategies, in-market monitoring of strategies and tactics, and to address other short and long-term business issues.
The Senior Analyst will guide business decisions that enable Abbott Nutrition to maximize brand share and market growth, and to strengthen retail partnerships, by managing end-to-end primary research studies and utilizing secondary data sources.
WHAT YOU'LL DO
The Senior Analyst designs, manages, analyzes, and communicates the findings of, primary research studies and secondary data analysis in response to defined business issues and learning needs.
Understands business context and objectives, and translates those into learning objectives.
Identifies appropriate research methodologies and data sources.
Leverages research suppliers to conduct research studies.
Develops and edits complex survey questionnaires and qualitative discussion guides.
Generates insights and actionable recommendations to address business questions.
Prepares high quality PowerPoint reports; Presents and defends research conclusions and implications.
Uses syndicated data (e.g. Nielsen, IRI), secondary information (e.g. Government reports, Kantar), sales performance, competitive intelligence and market trends, to supplement and amplify the results of primary market research.
Conducts ongoing analysis to understand and diagnose key business drivers.
Strategic Insight:Provides impactful insights that shape brand, retail and business strategy
Develops intimate understanding of the consumers(s), shoppers, business and relevant brands, including financials, positioning, marketing programs, and distribution.
Consistently represents the voice of the consumer/shopper among internal partners to ensure that the consumer/shopper is always top-of-mind.
Demonstrate strong analytical, verbal and written communication skills.
Research Management:Assists in proactive and complete research planning for brand and/or retail-shopper team.
Makes recommendations for research initiatives based on brand/ shopper teams' business needs and strategies.
Identifies knowledge gaps and proposes research to address significant strategic issues.
Identifies research methodologies and data sources that are appropriate to address the business questions(s), and proactively discusses the design of research with business partners and vendors to enhance strategic value.
Demonstrates continuous improvement by soliciting feedback, developing a sense of urgency, challenging research suppliers and evolving the overall research program.
Negotiates and partners with research suppliers to deliver learning efficiently and effectively.
Engagement with Internal Partners:Maintains high level of engagement with internal partners
Engages in good research 'process' that improves the relationship between the researcher and business partners, brings the business partners into the research process, and helps them understand it. Develops strong team-based relationships with internal partners.
Dedicates an appropriate amount of time to truly understand the business question(s) to properly scope out research.
Establishes timely and realistic deadlines with business partners and works to meet those deadlines.
Ensures complete objectivity and superior standards of reporting to executive management.
This position interacts primarily with Brand Marketing and Innovation Managers, Shopper Insights, Sales, Finance and R&D.
EDUCATION AND EXPERIENCE YOU'LL BRING:
A minimum of Bachelor's Degree in Business or Psychology is required; a Master's in Marketing Research or Psychology, or an MBA, is preferred.
Must have 3+ years' experience of managing end-to-end primary market research studies. Strong understanding of custom research methods, both quantitative and qualitative. Demonstrated ability to move from research to business implications and make strong presentations of research data.
Evidence of direct involvement with syndicated data analysis (e.g. Nielsen, IRI) is required. Experience with other secondary data is preferred.
Client-side market research experience in the CPG, Healthcare or Retail industry is preferred. Experience with market research suppliers is also preferred if it includes substantial experience managing end-to-end research for the above industries.
Demonstrated problem-solving ability from prior work environments is required.
Demonstrated general business acumen from prior work environments is required.
Prior budget management experience is preferred.
WHAT WE OFFER:
At Abbott, you can have a great job that can grow into an amazing career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance.
Financial security through competitive compensation, incentives and retirement plans.
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs.
Paid time off.
401(k) retirement savings with a generous company match.
The stability of a company with a record of strong financial performance and history of being actively involved in local communities.
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.