ADVERTISEMENT FOR PROGRAM MANAGER, BUSINESS DEVELOPMENT
Regular Full-Time, Market Range 12
The Haslam College of Business at the University of Tennessee, Knoxville, invites applications for a full-time, exempt Program Manager for Business Development. The Program Manager will design, implement, and oversee delivery of business development processes for one or more of the 4+ residential programs offered by the Graduate & Executive Education area of the Haslam College of Business. The position serves as a subject matter expert in the area of business development, providing guidance to program directors. The Program Manager is responsible for implementing programs to meet enrollment objectives and delivering desired margins to the college.
The successful Program Manager will work actively with internal and external university partners to launch and monitor the complex and inter-connected programs that support business development for future classes. The successful candidate for this position will have specific expertise in the graduate education needs of working professionals as well as digital marketing, sales, and more traditional methodologies of business development.
Responsibilities include optimizing overall lead flow through outsourced program-specific business development efforts, digital marketing, enrollment advisor support, general recruitment project management, interpretation and application of lead source data and marketing metrics, and ensuring the appropriate use of data in allocating budgets for future business development efforts.
Performs all aspects of coordination and planning for business development processes for programs within the assigned area of responsibility.
Plans procedures, processes, services, and systems related to lead generation, alumni lead referral, and overall business development.
Identifies opportunities and develops new business development programs for assigned program(s) within GEE.
Reviews policies and requirements to ensure compliance with Haslam branding guidelines and UTK Graduate School admission standards.
Identifies and investigates process delays and solves problems with prospective students, program Directors/Managers and UTK Graduate Admissions.
Engages in cross-functional training and networking to facilitate adoption of business development methods with proven success in other programs. Modifies methods to drive desired outcomes for business development efforts for assigned program(s).
Coaches and mentors other program staff and directors in business development-related efforts.
Researches, identifies, and proposes new opportunities to expand business development efforts.
Promotes business development for the assigned program(s) and works with external constituents to facilitate these efforts.
Selects methods, techniques, and evaluation criteria for business development programs used to support lead generation and other specified GEE objectives, including attainment of enrollment goals.
Uses innovative solutions to increase efficiency and/or resolve issues, including modifying business development program efforts when competing policies and/or objectives are present.
Develops marketing plan and related budgets and contracts for review by GEE executive team leadership and submission to the appropriate university office and/or vendor.
Leads the development of program-specific business development messaging in collaboration with program staff and external vendors.
Interprets requests for information and/or support by vendors, prospective students, etc. and determines how best to meet these needs, including when and where to submit any needed reports, forms, and/or documents.
Investigates and mitigates potential negative impacts of routine challenges related to business development efforts. Negotiates terms and conditions if necessary to resolve problems.
Administers contract agreements with key suppliers and works with appropriate parties on any needed corrections.
Acts as a liaison between the university and external stakeholders, specifically external business development vendors, prospective applicants, and corporate partners.
Gathers, compares, and analyzes lead source and other data to make recommendations for future operations and business development program efforts.
Gathers, analyzes, and synthesizes data to create complex reports such as the weekly BD and lead source reporting.
Conducts needs assessments and analysis of work effectiveness such as the CRM lead analysis.
Supports development and administers budget for business development efforts.
Directs the financial activities related to business development
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.