Director of Marketing & Communications - Office of the Dean (ECAS) 17114
The Office of the Dean in the Eberly College of Arts and Sciences (ECAS) is seeking applications for the position of Director of Marketing & Communications. This position is responsible for all ECAS (administration, departments, and programs) web sites, and has supervisory authority over the assistant director, multimedia specialist, and the web master. As such, the Director of Marketing and Communications for the Eberly College of Arts and Sciences (ECAS) is responsible for assisting the administration, faculty, staff, and/or other personnel with the ECAS's integrated communication activities via web, print, social media, radio, and television, in order to enhance the prestige and goodwill of the College and to ensure that the needs and reputation of the College are optimized.
In order to be successful in this position, the ideal candidate will:
In consultation with the Dean of the Eberly College, develop, manage and implement a comprehensive communications plan. The plan must align with the mission and strategic goals of the university and college, and strengthen the understanding of the ECAS's vision, and goals. Develop print, marketing and public relation proposals for discussion with the Dean.
In consultation with the Dean, develop and implement a targeted public relations and marketing plan for the Eberly College. Gather and maintain current information from ECAS departments/programs regarding ECAS faculty and alumni for use as content in ECAS communications materials. In consultation with the Dean, develop procedures that strategically prioritize faculty/college information to ensure press releases are written for only high priority information. On behalf of the Dean, compose various types of high-level communication such as announcements, speeches, presentations, etc.
Oversee registration of any ECAS logo, trademark, or other intellectual property. Manage rapid response and crisis communications for the ECAS. Collaborate with the WVU Office of University Relations. Participate in WVU key communicators meetings and activities and report on same.
Hire and supervise a staff of professionals and student interns. Evaluate their performance and if necessary, initiates disciplinary action.
Oversee and produce a variety of printed communication materials. Subject matter may include recruitment, development, alumni promotional materials, lecture and symposium ads, programs, and invitations. The director is charged with working with ECAS departments/programs to assist with print projects.
Ensure each project progresses in accordance with approved deadlines and within budget. Ensure intellectual property items used in ECAS print materials comply with WVU standards.
Must have an understanding and knowledge of web site design (including web site architecture, navigation, functionality, graphics) sufficient to effectively manage the ECAS website and keep the ECAS webmaster on task. Oversee that the content of all ECAS websites is accurate, current, and relevant. Routinely coordinate with appropriate departmental web liaisons to obtain updated information for web site content. Write or edit language of web site content to ensure accuracy and compatibility with existing content.
Expand and grow the Eberly College presence in online communication channels and to help develop strategic goals for website, blog, and social networking sites. Manage all Eberly College social networking sites through strategic daily postings, management of content and community engagement. Consult with, train, coach and support internal departments and programs to enable them to be effective in social media and achieve their goals. Work with analytics to track and communicate the College's social media performance
Bachelor's degree required, with a preference in communications, marketing, integrated marketing communications, public relations or similar field.
A minimum of five (5) years of experience:
Experience in marketing, communications, and public relations
Experience developing a complex strategic communication plan
Applicants who are selected for an interview will be required to provide a portfolio of communication samples.
Demonstrated superior skills in media and public relations principles and practices.
Superior skills in communications principles and practices for audiences both internal and external to your organization.
Superior skills in marketing principles and practices.
Demonstrated superior writing and editing skills required, including skills in English, grammar, spelling, punctuation, and accepted journalism style.
Demonstrated superior interpersonal and oral communication skills.
Demonstrated ability to establish and maintain effective communication and working relationships across different departments/programs within the ECAS and WVU, and externally.
Demonstrated ability to manage and coordinate concurrent projects.
Demonstrated ability to supervise others and to assign and review work.
At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.
From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley -- the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position.
Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb.
West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.
Job Posting: Jul 15, 2021
Posting Classification: Non-Classified
Exemption Status: Exempt
Benefits Eligible: Yes
Internal Number: 231403
About West Virginia University
West Virginia University, founded in 1867, has a long and rich history as a public, land-grant institution. WVU encourages scholarship and offers high-quality academic programs while serving the state of West Virginia and the nation. WVU statewide includes campuses in Beckley, Charleston, Keyser, Martinsburg and Morgantown – which has been ranked as a #1 Small City in America. WVU is an R1 Doctoral Research University (Highest Research Activity), one of only 115 nationwide. WVU offers 212 degrees throughout the 14 colleges and schools. Areas of specialty include STEM education, healthcare in Appalachia, shale gas utilization, radio astronomy and forensics. WVU researchers have helped confirm the existence of gravitational waves and uncovered diesel vehicle emissions discrepancies. Statewide, there are over 31,000 graduate and undergraduate students along with 190,000 alumni worldwide. WVU is reinventing West Virginia’s future by strengthening education, healthcare and broad-based prosperity.