Government & Public Services - Public Relations Manager
Location: Rosslyn preferred
Are you a public relations professional who is unafraid to think differently, always thinks strategically, and knows how to build strong reporter relationships? A team player who can creatively build public relations efforts tied to business objectives? We are seeking a passionate and experienced leader to shape Deloitte's government business storytelling in the news media. If this is you, hit the "apply now" button!
This position is responsible for providing strategic public relations counsel and implementing public relations efforts in coordination with the marketing team across Deloitte's $3 billion Government and Public Services (GPS) practice, which includes federal and state and local government as well as higher education institutions.
The Public Relations Manager oversees the practice's media relations strategy and planning initiatives that are integrated with its marketing campaigns. The ideal candidate will be a public relations professional with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization, coach leaders on media interviews, and be a resource for reporters covering the government management, technology and other good government issues.
What You'll Do
As the GPS public relations manager, you will contribute to the growth and development of our organization in a variety of ways, including:
Serve as a strategic trusted advisor to leadership, business and key stakeholders across the practice
Develop and drive public relations programs that support GPS positioning with current clients and prospective clients
Develop public relations strategies focused on key business priorities and execute this strategy across priority campaigns to build Deloitte's brand in the marketplace
Collaborate closely with the GPS marketing team as well as other Deloitte industry PR leads, and public relations leads across Deloitte's businesses to ensure messaging, reporter outreach, signature issue positioning are aligned
Manage external public relations agencies, tracking budget, monthly reporting and delivery of support to meet business goals
Build and/or strengthen key reporter relationships, staying current on relevant news outlets, reporters and their areas of focus, and proactively pitch Deloitte leaders, thought leadership and client impact stories
Connect frequently with marketing, account leaders, client project teams and other stakeholders to stay abreast of new solutions, client successes and other notable milestones for potential public relations efforts.
The Public Relations Lead serves as on the GPS marketing and communications team and is a strategic advisor to key business leaders and stakeholders within the GPS practice. The role reports to the Government & Public Services Public Relations Leader.
Skills and Competencies
Deep understanding of government and B2B public relations, with a strong background in media relations best practices, reporter engagement, connection and use of social media to amplify media coverage
Familiarity with government ecosystem including federal and state agencies, industry associations and government oversight and contracting
Experience working in coordination with government relations and public policy professionals at the federal and/or state levels
Successfully management of external PR agencies
Strong communicator, comfortable managing to results - provides strategic counsel, asks good questions, challenges the status quo, suggests alternatives and is able to articulate pros and cons
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities efficiently and effectively
Ability to make connections in highly matrixed environment, with eye on collaboration and integration, across all levels of the organization
Strong listening and persuasive communication skills; able to gain consensus through influence and pivot when warranted
Ability to work in a virtual environment
8+ years of experience in public relations, with a focus on government, G2C marketing and communications strategy and planning; professional services experience preferred
Undergraduate degree, ideally with a focus in Marketing, Communications, Public Relations or a related business field
Deep understanding of public relations strategies and digital media strategies and tools
Experience serving as an on-the-record spokesperson, working under tight deadlines and serving multiple clients at once
Strong writing and communication skills and sound judgment
This position may require approximately 25% travel (while travel may be a requirement of this role, due to COVID-19, non-essential travel has been suspended until further notice)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Internal Number: 14090526
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