Founded in 1856, Albright College is the oldest institution of higher learning in Berks County and one of the most economically and culturally diverse colleges in the country. Nationally ranked as a top performer for social mobility, Albright is home to about 1,600 residential undergraduate students from across the nation and around the globe, working together to cultivate integrity, curiosity, connection and resilience. Albright students are encouraged to cross or combine majors to create individualized academic programs, without taking longer to graduate. The college’s flexible curriculum, close faculty mentorship and numerous experiential learning options are all designed to help students exceed their own expectations.
At Albright, we believe our differences make us stronger and empower us to better understand and respect one another in a just and fair manner. With this in mind, the college recruits, houses, educates, employs, supports and generally celebrates people of all statuses, identities and backgrounds, including, but not limited to, race, ethnicity, national origin, citizenship status, religious or spiritual identity, gender and gender identity, sexual orientation, marital and parental status, veteran status, political affiliation and physical and mental ability. Albright College is an EEO employer, actively committed to inclusivity. In pursuit of that, we actively encourage diversity in all dimensions among applicants for this position. Read the college’s Inclusivity and Equity Statement online and learn more our demonstrated commitment to building an inclusive and equitable academic community.
Albright College is seeking applications for an Enrollment Marketing Communications Manager. This dynamic and creative professional will develop and manage a comprehensive enrollment marketing communications program in support of undergraduate and graduate admissions and recruitment efforts by creating, coordinating and assessing both print and digital marketing communications, including email communications, publications, direct mail, and other online digital marketing efforts for the Division of Enrollment Management and the School of Professional Studies. The Enrollment Marketing Communications Manager (EMCM) is responsible for working collaboratively with campus constituents to create original content for all forms of enrollment communications and to be a partner in crafting an innovative and effective communication strategy for enrollment activities.
Reporting to the Vice President for Communications, the EMCM will also serve as a liaison between the Communications division and the Enrollment Management division, School of Professional Studies, academic leadership, campus stakeholders, and various vendors that provide communications and marketing services to the college.
The successful candidate will be a hands-on collaborator who is committed to staying abreast of trends in higher education and advances in technology. The successful candidate must:
Understand both the relational and transactional communications needs of student recruitment, from both the college and student/family/school and school counselor perspectives.
Understand and effectively convey Albright’s mission, vision, core values and differentiators that comprise the institutional value proposition as well as the liberal arts experience.
Be a creative and compelling communicator, but also be comfortable in listening to and embracing the ideas of others.
Demonstrate an ability to direct multiple communication projects simultaneously, and manage and meet multiple deadlines.
Understand how traditional and new media, print and digital communications integrate for holistic communications strategy.
Demonstrate a commitment to engaging with a diverse community of learners and enhancing an equitable and inclusive campus environment where all people are celebrated regardless of race, ethnicity, national origin, citizenship status, religious or spiritual identity, gender and gender identity, sexual orientation, marital and parental status, veteran status, political affiliation, and differing abilities.
Essential Job Functions:
Serve as an integral part of a communications team that supports high-level college goals and initiatives, with a particular focus on prospective students – traditional, adult and graduate – their parents and families, and school counselors.
Oversee and contribute to the college’s strategic communications around student recruitment and financial aid, from developing strategic marketing and communications plans to writing, editing, and producing creative content.
Collaborate with members of the Enrollment Management, School of Professional Studies, and Communications teams to develop and implement compelling and authentic digital/web-based, print, video, and social media content and strategies, geared toward informing and influencing prospective students – traditional, adult and graduate – their parents/families, school counselors, and other influencers.
Ensure the accuracy of all facts and data used in various college-wide recruitment communications.
Research, develop and implement digital enrollment marketing efforts ensuring consistency among all platforms and in alignment with the college’s brand identity
Manage print and electronic communication projects, including coordination with off-campus vendors.
Regularly review Admissions, Financial Aid, and SPS web pages and implement updates based on new programs and practices as well as visitor/student/ parent/counselor feedback and competitive analyses.
Provide counsel to Admissions and SPS team members who manage social media presence to ensure integration and consistency of messages and timing across channels.
Partner with Admissions and SPS staff in reviewing feedback and making informed judgements about ways to maximize the impact of the recruitment experience.
Analyze data to inform adjustments to email/campaign outreach, and provide analysis of Google Analytics for web traffic; continually work toward maximizing impact of digital/electronic messaging.
Contribute to a work environment that encourages knowledge of, respect for, and development of skills to engage with a broad range of cultures and backgrounds.
Other duties as assigned.
Review of applications for this position will begin immediately and continue until the position is filled. Interested applicants should complete an application by clicking “Apply Now”. Cover letter, a minimum of two professional references and any other supporting application materials can be uploaded in one document along with the resume. Optional documents may be submitted can include: proof of education/certification, licenses, and letters of recommendation. Albright offers a competitive benefits package, which includes tuition remission.
As the oldest institution of higher learning in Berks County, Albright College has a long history of educating students of academic promise. Founded in 1856, Albright College is a diverse community of learners cultivating integrity, curiosity, connection, and resilience. The college’s flexible curriculum encourages students to combine and cross majors to create individualized academic programs. Close faculty mentorship and numerous experiential learning options create opportunities for Albright graduates to exceed their own expectations. Nationally ranked as a top performer for social mobility, Albright is proud of its wide cultural and economic diversity. Students learn to relate to people from different backgrounds, develop greater self-awareness, and gain a panoramic perspective of the world in order to view problems from multiple perspectives. The experience is valuable to students preparing to enter today’s global workplace, where differences in backgrounds and perspectives are the norm.
About Reading, Pa.
Ranked a “Best Place to Live” and “Best Place to Retire” by U.S. News & World Report, Reading is a medium-sized city in Berks County, Pennsylvania. Albright College’s 118 acre campus is located in the city’s historic northeast College Heights neighborhood. Catch a concert in Reading’s 9,000 seat Santander Arena or get up close and personal in the historical Santander Performing Arts Center (built in the 1870s — only 20 years after Albright was born!) Start a new art project with materials like hot glass, paint, wood and more at the GoggleWorks Center for the Arts, enjoy seasonal festivals or take a walk through West Reading’s artisan shops, restaurants and boutiques. See Pennsylvania’s spectacular autumn display from the top of Reading’s Pagoda, a kayak on Blue Marsh Lake, or from a scenic steam train ride. Or leave civilization behind with more than 125 miles of certified biking and hiking trails. The city of Reading is also home to the Philadelphia Flyer’s ECHL ice hockey team and the Philadelphia Phillies’ AA baseball team.
Demonstrated skills with persuasive, clear and concise written and verbal communication, and the ability to interact with people using tact and diplomacy.
Ability to work effectively and simultaneously in multiple forms of communication including print, web, social media and multimedia.
Excellent interpersonal, organizational and time management abilities.
A collaborative, teamwork approach to fulfilling work projects and institutional goals.
A strong service orientation and exceptional attention to details.
The ability to effectively work and interact respectfully within a diverse and inclusive environment.
Ability and willingness to understand the audience of prospective students, their families, and those that guide and influence their college decisions.
Familiarity with the college search process, recruitment cycle, and demonstrated awareness of the prospective student – both traditional and adult – experience/journey.
Experience with the Slate Constituent Relationship Management System.
Knowledge of current recruiting trends and other pertinent issues related to appropriate professional standards and codes of ethics (such as NACAC's Code of Ethics and Professional Practices and NASFAA's Statement of Ethical Principles).
Knowledge of, or ability/willingness to learn, new computer programs and technology as required to fulfill needs of assignments.
Experience using and applying insights gained from analytics platforms such as Google analytics.
Demonstrated experience conceiving of and implementing successful digital marketing initiatives, with a preference of executing such initiatives for the prospective student audience.
Demonstrated understanding of maintaining brand standards and elevating brand awareness.
Ability to effectively work and interact respectfully within a diverse and inclusive environment
Five or more years of relevant, professional communications experience with a focus on marketing, writing, editing, public relations, or related experience.
Previous experience in higher education, specifically with college admissions and financial aid communications, is desirable.
Bachelor’s degree required, preferably in English, communications, journalism, marketing or a related field.
About Albright College
Our mission is to inspire and educate the scholar and leader in each student, building on a strong foundation in the liberal arts and sciences and a commitment to the best of human values, fostering a commitment to a lifetime of service and learning.