The On Premise Activation Manager is responsible for developing, executing and achieving the Annual Business Plan (ABP) for the On-Premise Channel within their geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Beer Divisionâs (CBBD) top on-premise wholesalers in a priority DMA. This position is responsible for driving on-premise sales through effective business planning, coordination with National and Key Accounts, retail execution, customer relationship management and budget management.Â This individual will function as a strategic partner and advisor to select Market Development Managers on all items related to on-premise sales.
Focused against the sales, distribution and promotion of the CBBDâs portfolio in order to achieve the sales and profit plan.
Provide market intelligence to their Business Unit continuously improving CBBDâs approach to the On-Premise trade.
Build and maintain strong relationships with the owners & managers of the top 75 On-Premise accounts within area of responsibility.
Direct and implement training and development initiatives for wholesaler on-premise team and with key on-premise accounts.
Prioritize existing accounts and deploy On-Premise resources (materials, budgets) to achieve our set market goals.
Identify and provide resources to address market specific business development opportunities.
Execute through wholesalers on-premise team, the CBBDâs Retail Vision.
Identify and communicate to Market Development Managers supply chain wholesaler issues at key accounts to ensure proper follow up is performed.
Provide support and follow through for National and key Regional On-Premise accounts (e.g. program execution including closing mandated distribution gaps).
Execute draft beer initiatives in area of responsibility using knowledge of market to direct resources and effort.
Serve as a strategic partner and advisor to the area General Manager(s)/Market Development Manager in all On-Premise sales related planning.
Assist Market Development Managers to develop the On-Premise component of his/her annual business plan including, sales, distribution and promotional efforts for that specific market.
Determines programming and promotional plans/spends needed to drive sales and to achieve Plan.
Review, manage, consult and support on-premise business plans developed by Market Development Manager for area of responsibility.
Evaluates results vs. plan on a regular basis, identifies sales deficiency areas and develops corrective programming in order to improve performance.
Reviews, consults and supports recommendations on price changes affecting the On-Premise with appropriate Market Development Manager and GM for his/her consideration.
Actively analyzes market conditions and competitive activity to develop sound pricing strategies to maximize sales and profits.
Marketing & Promotions
Develop CTF investment strategy to support promotional and marketing efforts that coincides with the Sales Calendar for their area of responsibility.
Utilizes available marketing resources in order to maximize sales and achieve plan.
Develops and executes new product/packaging rollout plans for their area of On-Premise responsibility.
Works with their sales team to build plans that identifies target package/brand opportunities, target account list and resource allocation needed to achieve set goals.
Support, manage and proactively identify challenges that new product introductions face in area of responsibility.
6.Â Â Performs additional duties and responsibilities as required.
This position requires:
A Bachelorâs degree or equivalent job experience is required (a minimum of four years sales experience with a beverage supplier in the alcohol beverage industry).
Complete understanding of the on-premise retail environment.
Working knowledge of the promotional marketing process.
Proven track record in building good relationships with customers as well as internal associates.
Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
Good oral, written, and interpersonal communication skills.
Demonstrated ability to achieve performance goals with a minimum of direction.
Demonstrated math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market discount structures.Â
Computer literate with the ability to use software applications including Microsoft Word, Excel and PowerPoint.
Knowledge of business information tools such as Cognos 7/8 and Retail Vision software.
Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time.
Â Minimum four years sales experience in the Beverage Alcohol Industry (malt beverage preferred).Â
Physical Requirements/Work Environment
Must be able to stand, walk, sit.
Must be able to move up to 55 lbs.
Use hands to handle or feel; reach with hands and arms.
Climb or balance stairs/ladders.
Stoop, kneel, crouch or crawl; talk and hear.
Must have close vision, distant vision, and ability to adjust focus, peripheral vision.
Must be able to stand for extended periods of time.
Must have a valid driver's license, be able to drive a car and travel via plane/train as needed.
Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
San Francisco, California
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Internal Number: 13618329
About Constellation Brands
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.