Destination Cleveland is in the business of driving economic impact and stimulating community vitality for Cleveland through memorable leisure and business travel experiences. Our team is made up of passionate Clevelanders who want to help the community by marketing it as a destination.We have an unceasing love for Cleveland, and we never stop talking about it. We know Cleveland inside and out. We always believe this is our year...and so is next year and the year after. We engage with our community (a lot). And we defend The Land to the core.But we’re not just talking the talk. We’re rolling up our sleeves and getting the job done. We’re a hub of hard-working, dedicated, innovative professionals. And that's who we like to hire.
SUMMARY OF POSITION
The Director –Insights & Analytics will partner with the Marketing, Sales, Services, Destination Development and Customer Experience departments to provide market insights, analysis, and recommendations that drive Cleveland toward improving its narrative. This individual will be responsible for building and executing strategic research plans as a member of the Marketing & Communications team. The Director – Insights & Analytics serves as a trusted advisor to senior leadership and a multi-disciplinary marketing team, helping to find the stories told through data and delivering insights that propel business momentum. The Director will design a new direct report role and manage and develop that individual upon hiring.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Collaborates with all divisions in the organization to understand research needs and make recommendations
Manages and balances complex community projects that integrate internal research requirements andstakeholder interests in insights, data and reports
Proactively identifies knowledge gaps in context of current business needs, recommending and aligning management to close these knowledge gaps
Partners with the digital and the IT team leads to oversee and extract insights from big data trends
Prepares and presents research reports of insights and trends to both internal and external audiences.
Translates business issues into specific research questions with clear business impact
Identifies learning plan, research design and/or secondary data analysis that is appropriate to address business issue, interpret research findings and synthesize into actionable business insights and recommendations
Executes research projects from planning through analysis, report creation and presentation
Possesses knowledge of various primary research methods, both qualitative and quantitative; able to recommend appropriate methodology to garner relevant, actionable, timely and cost-efficient insights
Ensuresorganization strategic thinkers have access to and understand all research and insights bypreparing and delivering regular updates on key metrics and relevant insights to various audiences, including senior level executives
Collaborates with external research vendors and syndicated study providers to ensure work is being conducted efficiently and within budgets
Assesses vendor research designs to ensure core business questions are answered and value is maximized
Regularly measures the reach and influence of the Destination Cleveland brand and related campaigns to assess the effectiveness of marketing efforts and inform adjustments (e.g., targeting, segmentation, messaging, etc.)
Demonstrates agility in managing multiple priorities, personalities and projects in a complex and fast-paced environment
Designs new direct report role; hires, manages and develops that person on an ongoing basis
Performs other duties as assigned by Chief Marketing Officer
Finalists will be asked to provide contact information for at least three professional references.
Apply via our website: https://www.thisiscleveland.com/join-our-team
QUALIFICATIONS & REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience and Education
10+ years of experience in market research, market or consumer insights and analysis
A proven track record of converting data into actionable insights that drive marketing strategy
Client-side experience in a market insights/analytics function is a plus as is experience working for amarketing research agency, brand strategy consultancy, advertising agency
Excellent executive stakeholder management and communications skills
Qualitative & quantitative research from ideation to impact
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
Must be flexible, resourceful and possess a keen ability to find solutions
Ability to fully grasp all departments at Destination Cleveland and how they can work in tandem to provide convention clients value to their events and attendees
Outstanding organizational skills
Ability to manage multiple projects simultaneously
Strong time management skills
Ability to work independently
Familiarity with the Cleveland region
Ability to work flexible hours as needed, including evenings and weekends
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Frequent talking and/or hearing
Standing for events/tradeshows
Occasional travel required
Occasional walking and lifting of up to 25 pounds
Requires close vision/viewing monitors
About Destination Cleveland
Who Are We?
Our team is made up of passionate Clevelanders who want to help the community through marketing it as a destination. We're the people who get the side-eye for our unceasing love for Cleveland and our inability to stop talking about it.
We know how to roll up our sleeves and get the job done, that's for sure. We are the city of John D. Rockefeller, Garrett Morgan and LeBron James, after all – and our blue-collar legacy has evolved into a hub of hard-working, dedicated, innovative professionals. And that's who we like to hire.
But wait... all work and no play? Not in Cleveland. The main reason we're all here is because we love our city, and we like to celebrate that by getting out and enjoying it. We talk to people (a lot). We know Cleveland inside and out. We always believe this is our year... and so is next year, and the year after. We engage with our community. We have a Cleveland t-shirt for literally every situation, activity and event. Our workspaces are fully decked-out in Cleveland paraphernalia. And we defend The Land to the core.
Why We Do What We Do
We believe that everything we do is to inspire exploration of and cultivate passion for Cleveland so t...hat the community thrives.
We imagine a Cleveland where people love to visit, explore and live, and where individuals, neighborhoods and organizations work together to build a better Cleveland.
We are in the business of driving economic impact and stimulating community vitality for Cleveland through memorable leisure and business travel experiences.
Passion: Love Cleveland
Entrepreneurialism: Be bold and take risks
Collaboration: Work together and with others
Integrity: Be authentic and honest
Results: Get the job done right
Inclusion: Value, respect, encourage and seek out the perspectives, views, backgrounds and contributions of all individuals