Manager, Admissions CRM

Position Summary

This position resides in ADEA's Division of Educational Pathways which oversees the student recruitment and application processes for the dental professions. The Manager, Admissions CRM is a new position and will be responsible for engaging with key customers (potential dental education applicants) by building and preserving trusting relationships. In this position, you will identify opportunities to grow the ADEA dental school applicant base and build positive relationships with new potential applicants using a Customer Relationship Management (CRM) platform. Additionally, you will be responsible for the overall configuration and functionality of the divisions CRM platform and will collaborate with other divisions (i.e. Communications and Membership) within the Association to ensure Educational Pathways recruitment initiatives and outreach are supported by the CRM system.

Primary Responsibilities

1. Overall Management and Implementation of CRM

• Manage and implement the Liaison Enrollment Management Program (EMP) Customer Relationship Management (CRM) tool.
• Create, execute and maintain multichannel content that supports the recruitment and outreach of potential applicants to ADEA dental education programs.
• Build engagement campaigns, as well as, testing, deploying and reporting on emails and other communication channels.
• Leverage internal subject matter experts to create content.
• Collaborate with Liaison (data integration company) to test data, as well as, resolve any issues arising from the data integration.
• Collaborate with Liaison support services to resolve any issues arising from the CRM and to ensure issues are addressed in a timely manner.
• Identify and develop business practices and procedures to maximize efficiency and reducing time required to enter or update contact data.

2. Assessment and Reporting

• Develop and monitor key performance indicators and goals.
• Design and maintain appropriate dashboards and reports incorporating maps, graphs, and tables that provide clear, accessible statistics to the Senior Vice President of Educational Pathways and other team members.
• Extract data from the CRM system to support marketing and outreach campaigns and effectively meet deadlines.

3. Recruitment and Outreach

• Support the Educational Pathways team and its recruitment initiatives by partnering with other divisions (IT and Communications and Membership) to ensure the data integration between Liaison EMP and other ADEA platforms operates smoothly.
• Coordinate with Educational Pathways team in the development of events and maintain forms in the Form Building app to ensure appropriate collection of data for recruitment and reporting purposes.
• Maintains accurate information on outreach to high schools, colleges, dental schools and health professions advisors and updates CRM.
• Maintains accurate information on potential applicant contacts and assists in developing tracking processes.
• Establishes rapport with other departments to ensure a sense of team in all assignments and daily operations.

Six Month Goals

• Meet with Educational Pathways application services team to assess CRM needs and goals.
• Craft and develop a plan for CRM implementation.
• Identify and establish key performance indicators for CRM as related to recruitment and outreach.
• Create plan for migrating current applicant information.