SHIFT: No Weekends SCHEDULE: Full-time Salary Estimate: $100,422.40 - $131,809.60 The estimate displayed represents the typical salary range of candidates hired. Factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. Most candidates will start in the bottom half of the range. To learn more about the employee benefits that are available click here.
Director of PR and Communications
Rose Medical Center
We are seeking a Director of PR and Communications for our center to ensure that we continue to provide all patients with high quality, efficient care. We are an amazing team that works hard to support each other and are seeking a phenomenal addition like you who feels patient care is as meaningful as we do. We want you to apply now!
We offer you an excellent total compensation package, including competitive salary, excellent benefit package and growth opportunities. We believe in our team and your ability to do excellent work with us. Your benefits include 401k, PTO medical, dental, flex spending, life, disability, tuition reimbursement, employee discount program, employee stock purchase program and student loan repayment. In addition to base salary, this position is also eligible for an annual incentive. Incentive measures may include HCA financial performance, line of business financial performance, quality, operational indicators or performance goals. We would love to talk to you about this fantastic opportunity.
Healthcare Corporation of America (HCA) is a community of 94,000 Registered Nurses and 38,000 active physicians. We have over 1,900 facilities ranging from hospitals, freestanding ER’s, ambulatory surgery centers, and urgent care clinics. Our facility based staff continues to raise the bar in patient care. Ten HCA hospitals have been named in IBM Watson Health’s top 100 best-performing hospitals based on patient satisfaction and operational data.
An acute care hospital with 422 licensed beds, Rose Medical Center has been a proud member of the community since 1945. Each year Rose cares for more than 160,000 patients annually with a team of 1,300 dedicated employees, 100 volunteers and more than 1,200 physicians.
Awards & Honors
Rose Medical Center, a HealthONE hospital, has been recognized as a Magnet® designated hospital, a rare achievement that distinguishes organizations like Rose that meet rigorous standards for nursing excellence.
Rose also received the prestigious Healthgrades Distinguished Hospital Award for Clinical Excellence in 2017 in recognition of our dedication to safety and quality outcomes, as well as being recognized for the tenth time as one of the nation’s 100 Top Hospitals® by Truven Health, a leading provider of information and solutions to improve the cost and quality of healthcare. Rose has earned Straight As from the Leapfrog Group recognizing patient safety since the program began. Rose has been named a "Top Performer on Key Quality Measures" by The Joint Commission in recognition of our exemplary performance in using evidence-based clinical processes that are shown to improve care for certain conditions, including heart attack, pneumonia and surgery.
Rose has also been named as the "Top Baby Hospital in Denver" by 5280 Magazine, "Best Birthing Center" by Colorado Parent Magazine, one of the “Top 8 Places To Give Birth in the Nation” by Fit Pregnancy magazine, and Rose has more "Top Doctors" as recognized in 5280 Magazine than any other hospital in the area.
The Facility Director PR & Communications reports to the hospital CEO and the Division AVP of Marketing. This individual also sits on the hospital’s Administrative Leadership team playing a critical role in representing the voice of our customer, as well as serving as the lead hospital communicator/spokesperson both internally and externally.
Supports development of annual PR & Communication plan to synchronize with Division-developed paid media plan for the hospital/market. Drives our community and customer engagement to heighten our positive reputation within the community. Develops organic content (written, web, video) via tight connectivity with key service line leaders and physicians. Leverages this content to create dynamic materials, messaging, events and forums that will positively engage the community to choose this facility. Measures success of all activities in order to refine and adjust as needed. Operates smoothly in a fast-paced, high-intensity matrix environment.
Leadership and Collaboration:
Serves as an advisor and team member for all marketing, public relations and communications activities.
Provides outstanding and timely customer service. Develops and maintains positive working relationships with facility administration, directors, staff, and physicians
Plans and implements budget for PR and community involvement programs.
Manages to local discretionary budget.
Identifies high impact use of budget dollars to reach strategically targeted demographics.
Collaborates with Division marketing to develop parallel advertising and direct mail plan, to be executed at the Division. Guides Division team on latest developments, launches, advances and needs for this plan to ensure constant calibration and relevance of the activities.
Collaborates with service line, department, sales, physician offices, HCA Physician Services and operations leaders.
Earned Media Plan Execution:
Develops and aligns annual PR & Communication plans with Division-developed paid media plan for the hospital/market. Proactively interacts with media representative to obtain placement of hospital-related news stories.
Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support primary hospital business goals. This will include earned media, social media, web, e-news, email, video, internal communication, collateral, events and sponsorships. Executes plan and measures ROI of all activities.
Seeks out hospital or PSG care stories to drive positive perception of our facilities, programs and people via media relations and social media. Places proactive, positive media stories, and manages reactive or crisis communications needs.
Maintains positive working relationships with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote Swedish programs, services and personnel. Responds in a timely manner to media requests.
Develops placements (locally, regionally and nationally) of new stories related to hospital services, programs, personnel and accomplishments.
Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies
Customer Problem Resolution:
Consistently monitors comments and reviews in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.
Leverages Binary Fountain reporting and Reputation Management tools and processes to continuously elevate ratings and reputation for the facilities.
Managing Public Relations & Communications
Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information.
Understands internal and external policies, procedures, and regulations that impact the marketing environment. Ensures adherence of marketing activities and web properties to these policies.
Manages crisis communications and serves as an on-call public information representative.
Works with the AVP to determine appropriate media spokesperson for hospital events and news stories.
Serves as lead communicator for strategic messaging to internal audiences: colleagues, volunteers, physicians, etc.
With support from our Division Team, develops materials needed in print, online, digital, video, blog and web.
Manages social media and digital communities via regular, active posts and information sharing.
Manages online business listings.
Drives community and customer engagement to heighten our positive reputation within the community.
Identifies meaningful health care related community activities in the hospital’s defined service area that complement the organization’s goals. Develops and coordinates events and programs in coordination with Division and hospital goals.
Plans, promotes, and holds special events designed to raise awareness of the submarket’s capabilities and strengths.
Researches, develops and manages new programs / initiatives for hospital’s community involvement.
If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply. We promptly review all applications. If you are highly qualified you will hear from one of our managers. Come unlock the possibilities and apply today!
5-7 years of experience in marketing and public relations
3 or more years of leadership experience
Bachelor's Degree required
Effective management and communication skills; both orally and written.
Ability to effectively present information to top management and public groups.
Ability to define problems, collect data, establish facts and draw valid conclusions
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Join our HealthONE family -- the largest healthcare system in the Denver metro area. Eight world-class hospitals. 40+ outpatient facilities. Countless opportunities.HealthONE is an equal opportunity employer.