Job Summary/Basic Function: Job Summary: The Digital Content Editor will be responsible for planning, creating, editing and publishing information on the lamar.edu website as well as other writing for online and print that complies with university style, search engine optimization strategies and marketing and web communication policies and procedures.
The Digital Content Editor reports to the office of Web Communication with oversight by the Director of Web Communication who has the responsibility of managing, planning and supporting web initiatives of the university. The Office of Web Communication exists in within Lamar University's Office of Marketing Communications.
You will work with other web and marketing professionals such as web editors, web developers, graphic designers, marketing specialists, publication editors, video editors, photographers and PR as well as academic faculty, deans and advisors.
Duties and Responsibilities:
Producing new web content and writing it in an interesting and appealing manner following the LU web writing style in tone and voice
Sourcing images and artwork
Communicating effectively with faculty, staff, students and the community
Implementing and managing content/ promotional updates for the website using the content management system, Cascade Server
Implementing new technology, media and emerging standards related to Internet marketing and digital media when managing content
Implementing SEO updates to maximize both organic and, if applicable, paid search
Editing and reshaping content from multiple contributors into one united, concise voice using superior writing skills and attention to detail
Using a combination of data analysis, user research, benchmarking, and content audits to make content decisions and orchestrate clear, concise, visually appealing, user-focused content development
Following policies and guidelines for the LU web environment and all publications
Communicating effectively with the college's subject matter experts to develop web and other content that speaks to appropriate audiences and advise on content strategy in line with the university's objectives
Minimum Qualifications: Minimum Qualifications: Have excellent communication skills, both written and oral Be creative, able to alter their style of writing to reflect their audience Be able to multitask and prioritize work schedules Be computer literate and possess good keyboard skills Be interested in different methods of communication Be able to work in the evenings or on weekends occasionally if needed Bachelors degree from an accredited college or university. Consideration will be given to an equivalent combination of related education and required work experience. Capability to perform in a dynamic and team-oriented environment is essential Strong problem solving skills Must be able to work both independently and collaboratively as part of a multi-talented team of designers, developers, content producers and strategists Interpersonal communication skills and the ability to maintain effective working relationships with co-workers, vendors and the public are required Have an appreciation for design and an aptitude for user experience
Preferred Qualifications: Preferred Qualifications: 3+ years digital content editing experience Experience editing within a content management system Proven self-starter who can work with minimal guidance or oversight Demonstrated ability to step out of day-to-day processes and think strategically with strong reader empathy Knowledge of Americans with Disabilities Act (ADA) and World Wide Web Consortium (W3C) Standards Compliance Knowledge of HTML and CSS Knowledge of AP writing style
Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information.
Lamar University is an affirmative action/equal opportunity employer. It is the policy of Lamar University not to discriminate on the basis of non-relevant criteria including, but not limited to race, color, religion, sex, sexual orientation, gender identity and expression, national origin, age, disability, or veteran status in its educational programs, activities, admissions or employment practices.
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Home to more than 14,000 students, Lamar University is one of the fastest growing universities in Texas and is a member of The Texas State University System. LU offers more than 100 programs of study leading to bachelor’s, master’s and doctoral degrees. The 270-acre campus in Beaumont is about 90 miles east of Houston and about 25 miles west of Louisiana