Assist in the development of content marketing for financial advisers and their clients
Work with in-house design teams and local agencies as required, to develop advertising materials with messaging and positioning that will capture the attention of financial advisers and their clients in the publications they read.
Work with local sales teams to ensure that all content developed is competitive and fit for purpose based on local practices and meets the strict regulatory constraints imposed in each jurisdiction
Introduce more data visualisation and infographics in the content produced by the content marketing team
Find innovative and efficient solutions to enhance the existing formats used by the content team (e.g. portfolio manager Q&As, themed whitepapers, event write-ups) to make them more attractive and engaging for financial advisers and their clients
Support the implementation of new media and formats working together with the in-house design teams and/or local agencies
Support the development of an investor education program covering key investment themes and topics
Develop educational materials for financial advisers and their clients, to build on-line training modules on key investment topics including ESG, Thematic Investing and Alternatives.
Experience working in asset management either directly or indirectly via a financial publisher or marketing agency in a content development capacity is essential.
Good knowledge of the financial advisor channel.
A real passion for quality content presented in a visually impactful way using new media.
Experience with and enthusiasm for what technology can bring in terms of efficiencies, aesthetics and user experience.
Software skills required to create content incorporating graphical components such as data visualisations and infographics
Digital-first mindset and a good awareness of social media (predominantly LinkedIn and YouTube).
High degree of collaboration skills and flexibility when working with other internal stakeholders
A clear understanding of the importance of adhering to brand, style and visual guidelines as well as the strict compliance requirements faced by financial services marketing teams.
Good project management skills and an ability to deliver promptly on deadlines and within the allocated budget
Experience working in financial services either directly or indirectly via a financial publisher or marketing agency in a content development capacity is essential.