UNCG’s Division of Enrollment Management consists of Undergraduate Admissions, Financial Aid, the University Registrar’s Office, and the Office of Enrollment Communications. The Vice-Chancellor provides leadership and supervision for these four units (each headed by a Director/Registrar) and also provides strategic enrollment management for the institution as a whole, regularly interacting with and coordinating the enrollment initiatives of the Graduate School, International Programs Center, Lloyd International Honors College, and the Division of Online Learning. Enrollment Management will develop and lead the institution’s enrollment management plan, the Vice-Chancellor will work closely with the Senior Vice Provost, Director of Institutional Research, Division of Business Affairs, and others to establish enrollment targets and estimate annual resource generation tied to enrollment. The Division of Enrollment Management plays a critical role in the development of University marketing strategies that are managed and implemented by University Communications.
Associate Vice Chancellor for Enrollment, reporting directly to the Vice-Chancellor for Enrollment plays a critical leadership role within the Division of Enrollment Management by serving as second in command for the division and serving as the primary leader in the absence of the Vice-Chancellor. In partnership with the VCEM, the AVC will lead the development, execution, and assessment of enrollment and financial aid strategies for all new undergraduates and will work directly with the Deans on enrollment planning at the College/Unit/School level. The AVC will be responsible for developing a state-of-the-art new student recruitment approach that includes selecting and implementing new enrollment technologies that advance the ability to make data-informed decisions and measurable resource planning. New technologies include yield optimization modeling, financial aid leveraging optimization, new CRM system, and admissions systems. The AVC, in partnership with the Director of Financial Aid and other senior admissions team members, will lead the university’s leveraging efforts by developing and managing a financial aid budget that includes merit awards and CITI funds with leveraging policies that lead to appropriate discount rates while increasing enrollment. The AVC will lead metrics-driven efforts to key decisions related to the development and execution of admissions plans and programs. The AVC will be a primary leader in transforming the campus to an enrollment-driven university where all of the campus community understands their role in recruitment and retention. The AVC will work closely with the Associate Vice Provost for Student Success and Dean of Undergraduate Studies to develop admission requirements and onboarding strategies that lead to a growing freshmen class with high retention.
Lead the development and implementation of a strategic new student enrollment marketing and recruitment plan and successfully meet the goals set forth in the plan.
In partnership with the Vice Chancellor and senior enrollment team, the Associate Vice Chancellor will lead the development, execution, and assessment of enrollment and financial aid strategies and tactics leading to the continued development of a state of the art enrollment approach that addresses objectives, resources, and opportunities of the 21st century. The AVC will offer innovation in the development, execution, and assessment of the division’s operating policies and procedures, which have a direct impact on achieving enrollment goals. The Associate Vice Chancellor will lead metrics-driven efforts to drive key decisions related to the development and execution of admission plans and programs. They will organize, track, report, and assess enrollment data to inform and shape departmental efforts in achieving enrollment and revenue goals.
Lead Financial Leveraging Initiative
Develop and lead a comprehensive financial leveraging program for new student recruitment that encompasses both merit and CITI funds leading staff from both Admissions and Financial Aid in this initiative. Have continual oversight of the plan and provide continual analysis that contains what-if scenario planning to maximize execution of aid/merit dollars in the recruitment process. The Associate Vice Chancellor will work closely with the Vice-Chancellor and the Director of Financial Aid to assist in the development, monitoring, assessment, and planning of the financial aid budget, which includes merit awards, leveraging policies, and the overall discount rate. Further, they will assist in ensuring the financial aid process is streamlined and effectively serving students through the financial aid application, awarding, and notification processes for new students and families.
Serve as industry expert
The AVC will represent the Division and University at a wide variety of community and professional events, both internal and external. Internally, AVC will be expected to serve on a variety of campus committees, councils, and search committees. The AVC will readily engage in speaking opportunities at school programs, conferences, and other key events. They will cultivate and maintain relationships with key constituents, high schools, community-based organizations and foundations, and others in advancing the goals and objectives of University enrollment.
Lead Enrollment Branding Efforts and Oversee Enrollment Services Contractual Services
Oversee all communication and marketing and search initiatives development with relation to new student enrollment branding efforts, including engagement in the creation and implementation of print, electronic, and other related marketing materials. They will assist in providing brand direction, photo selection, content development, and editing of communication/marketing materials and related projects working closely with the Enrollment Communications Department as well as vendors to develop, create and execute materials for search, application, and deposit campaigns.
Develop Enrollment Expertise and Talent
The Associate Vice Chancellor will recruit, hire, develop, and retain a talented, expert-level staff of admission counselors and enrollment services professionals. They will enhance staff development and collaboration in cultivating a team culture that aligns with, reflects, and supports the enrollment division’s values and aspirations. In addition, they will identify professional development opportunities for division staff. The AVC will offer exceptional quality service and embrace and value the University’s commitment to Inclusive Excellence. They will identify, evaluate, and prioritize staffing needs and models with clear and measurable objectives.
Enhance Campus Diversity
The Associate Vice Chancellor will contribute to efforts to identify, attract, recruit, enroll, and support students from a diverse array of racial, ethnic, economic, and first-generation backgrounds. The Associate Vice Chancellor will be accountable for delivering the University’s promise to student access and support, increasing enrollment opportunities, as well as persistence and graduation rates. They will promote cultural enhancement, impacting the professional competencies of the Enrollment Division.
Minimum qualifications include a Master’s degree and 10 years of progressive experience in admissions and enrollment management.
Preferred qualifications include a Master’s degree and 10 years of progressive experience in admissions and enrollment management with direct experience at a large, public university with experience with financial aid leveraging and leading comprehensive admission and recruitment programs successfully.
Additional Salary Information: $140,000-$160,000
Internal Number: 998473
About The University of North Carolina, Greensboro
UNC Greensboro, located in the Piedmont Triad region of North Carolina, is a higher-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with nearly 20,000 students and over 2,700 faculty and staff members representing more than 90 nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 100 areas of study, as well as 74 master’s and 32 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit uncg.edu and follow UNCG on Facebook, Twitter and Instagram.