Job Title: University Director of Student Recruitment
Job ID: 22040
Location: Central Office
Full/Part Time: Full-Time
Under the direction of the University Executive Director of Admissions, the University Director of Student Recruitment executes CUNY's overall recruitment strategy, and leads the design, development and implementation of comprehensive recruitment plans, programs and initiatives in alignment with the University's strategy to identify, attract, admit and enroll highly qualified and diverse undergraduate and graduate students from the New York metropolitan area and beyond. The University Director develops and executes a communications plan and special events in alignment with CUNY's goals, strategies, and needs to all constituencies and ensures consistent messaging. The University Director of Student Recruitment will participate in re-engineering CUNY's core recruitment strategies to achieve specific goals and to improve recruitment processes with technology.
Other duties include, but are not limited to:
Leads and directs university-wide recruitment and outreach activities with internal and external constituents.
Develops and implements strategies and programs aimed at increasing market share for both traditional and non-traditional students.
Collects and analyzes data to inform strategic recruitment initiatives.
Manages, trains, and develops the recruitment team composed of part- and full-time coordinators and recruiters to ensure the highest possible customer service.
Develops and facilitates training programs for the New York City Department of Education's counselors and college advisors.
Creates and executes CUNY information fairs throughout the New York metropolitan area.
Establishes and maintains collaborative partnerships and relationships with individual CUNY colleges regarding recruitment and admissions strategies.
Partners with the Director of Marketing Technology to develop and execute recruitment communication plans, including web and print.
Co-chairs the CUNY Advisory Boards for New York City, Westchester, Rockland & Putnam Counties, and Long Island.
Serves on various University committees.
Collaborates with other senior staff to improve customer service.
Performs other related duties and special projects as assigned.
Bachelor's degree and eight years' related experience required.
The successful candidate will have the following preferred knowledge, skills and abilities:
An advanced degree and demonstrated success in direct student recruitment, outreach, marketing, or admissions strongly preferred.
Strong understanding of competitive undergraduate and graduate admissions processes, market trends, diversity, and the college choice process.
A dynamic and creative professional with a proven record of successfully developing and implementing recruitment plans and meeting established goals.
A strong customer service orientation and attention to detail are essential.
Must have excellent verbal, written, and interpersonal communication skills, along with strong mediation, group facilitation, and presentation skills.
Strong organizational skills with the ability to establish priorities, manage multiple demands and projects, and meet deadlines.
Must be an enthusiastic self-starter with the ability to take initiative, use sound judgment to make decisions, and exercise discretion and tact in a professional recruitment setting.
Must work effectively and collaboratively, across departments and colleges, in a team-oriented environment, with all levels of students, faculty, staff, and administrators and other external constituents, especially in a large centralized university system.
Experience leading, managing and training staff.
Strong analytical, research and technical skills to evaluate and use data in planning and decision-making.
Must be proficient and experienced using higher education industry standard tools, including CRM, web-based tools/systems, and online applications.
Preferred: Experience with PeopleSoft, Multilingual, and has valid driver's license
CUNY TITLE OVERVIEW
Develops and executes recruitment and admissions strategies for one or more CUNY-wide initiatives to identify, attract and enroll a diverse student body.
Partners with college admissions offices to develop and implement a cohesive recruitment strategy for the NY Metropolitan area.
Develops, directs and targets multi-phase and multi-media marketing efforts, recruiting materials, and specialized outreach activities to support recruiting a large and diverse applicant pool.
Oversees admissions operations of the department, including budget, staff and University processes.
Evaluates and reports outcomes; uses information in statistical, fiscal, and other reports to make improvements to the recruiting process.
Represents the University Executive in CUNY-wide initiatives and may act in his/her place when required.
Performs related duties as assigned.
Higher Education Officer
COMPENSATION AND BENEFITS
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
City of New York employees, and employees of Participating Employers, hired on or after July 1, 2019, and their eligible dependents, will only be eligible to enroll in the EmblemHealth HIP HMO Preferred Plan, and must remain in the HIP HMO Preferred Plan for the first year (365 days) of employment.
After 365 days of employment, the employee will have the option of either remaining in the HIP HMO Preferred Plan or selecting a different health plan within 30 days before the end of the 365 day period. If a new health plan is selected, the new plan will be effective on the 366th day
An employee who needs to request an exemption from the required enrollment in the HIP HMO Preferred Plan can do so by submitting an Opt-Out Request Form to EmblemHealth.
An employee, or eligible dependent, must meet certain criteria and the request must be approved by EmblemHealth before the exemption is granted. The Opt-Out Request Form is available on the EmblemHealth website
HOW TO APPLY
For full consideration, submit a position focused cover letter and resume with your online application. Your cover letter should clearly explain how your experience and credentials fulfill the duties and qualifications outlined.
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Internal Number: 22040
About CUNY City University of New York (System Level)
The City University of New York provides high-quality, accessible education for more than 269,000 degree-credit students and 270,000 adult, continuing and professional education students at 25 campuses across New York City. The University is an integrated system of senior and community colleges, graduate and professional schools, research centers, institutes and consortia. From certificate courses to Ph.D. programs, CUNY offers postsecondary learning to students of all backgrounds. It provides the city with graduates trained for high-demand positions in the sciences, technology, mathematics, teaching, nursing and other fields. As CUNY has grown, the University also has strengthened its mission as a premier research institution, building an array of modern facilities and expanding the ranks of its world-class faculty. Throughout its history, the University has been an integral part of the city and state through partnerships with public schools, economic development initiatives, immigration aid and financial advice services and other community outreach programs. Today, CUNY faculty and staff continue to benefit New York City — as well as the entire nation — by serving as policy exper...ts to business and government, advisers to nonprofit institutions, civic organizations and community groups. Students, too, are strongly encouraged to experience the cultural, educational and community-based opportunities of the five boroughs, through a network of internships and fellowships, to embracing the city as their campus.